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Admiral to go by Elephant Auto Insurance

Al Harris August 25, 2009 2

Admiral Americas, the U.S. arm of Welsh-based Admiral Insurance, has picked a new name.

The firm will do business as Elephant Auto Insurance and has launched a web site.

Admiral located its U.S. headquarters in Richmond last March. As of last month, the company has 19 employees and was still growing into its 26,000-square-foot Innsbrook office.

The company is currently hiring for several positions, according to its website.

Admiral reported today a 5 percent increase in mid-year profits over the previous year. Read more about the company’s earnings via the New York Times.

You can read more BizSense coverage of Admiral Americas here, as well as our Q&A with chief executive Andrew Rose here.

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  1. S. P. Cralidis October 7, 2010 at 12:02 pm - Reply

    I have found Elephant Auto Insurance’s claims of “affordable” insurance and insurance rates that are “10% lower” to be inaccurate. (10% lower than what, by the way?). When I requested an on-line quote for my current vehicle (which has been insured with another major insurer for several years), the quote I received back was more than twice what my current 6-month premium is! (And this is despite having a spotless driving record for 20 years!)

    Another noteworthy item is that when I requested the on-line quote, the site’s default liability amounts which it uses to compute your quote, are NOT the minimum liability coverage amounts required in the State of Virginia, but aignificantly higher coverage amounts!

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