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Rider Boot Co. opens in Jackson Ward

J. Elias O'Neal November 22, 2016 2

Rider Boot Shop is now open for business in the city's emerging fashion district at 18 W. Broad Street. (J. Elias O'Neal)

Rider Boot Shop is now open for business in the city’s emerging fashion district at 18 W. Broad Street. (J. Elias O’Neal)

Adding to what is quickly becoming a downtown fashion district, a local boot and shoe shop made its brick-and-mortar retail debut last weekend on West Broad Street.

Rider Boot Co. opened for business Saturday in its new 1,900-square-foot space at 18 W. Broad St., a storefront formerly home to Renovation Resources.

Founded in 2008 by entrepreneurs Ron and Lisa Rider, Rider Boot sells its own brand of leather boots and shoes for men and women that are all manufactured in Italy. The company, until now, has mainly been a web-based operation.

The Riders’ son, Jeff, a senior at VCU who helped find and secure the Jackson Ward location, is managing the new store. Lisa Rider will oversee the women’s shoe selection and other managerial duties.

Prices for a pair of Rider Boot shoes range from $150 to $850. The company also carries Silvano Sassetti shoes and Montemario loafers – both brands manufactured in Italy.

From left: Jeff, Ron and Lisa Rider will run the family-owned business. (J. Elias O'Neal)

From left: Jeff, Ron and Lisa Rider will run the family-owned business. (J. Elias O’Neal)

In addition to boots and loafers, the store will sell goose down vests from Seattle-based Crescent Down Works and Ireland-made Donegal wool socks.

Rider Boot joins a growing base of retailers – particularly those in the fashion segment – setting up shop in the surrounding downtown neighborhood.

Richmond-based men’s shirt maker Ledbury opened its new store and headquarters at 315 W. Broad St. in September, on a block that is also home to women’s clothing stores Verdalina at 325 W. Broad St. and Mod & Soul at 323 W. Broad St.

Further back in Jackson Ward, Styletress, a women’s clothing and hair extension boutique opened at 212 E. Clay St. this summer.

Rider Boot is open from 11 a.m. to 7 p.m. Tuesday, Wednesday and Friday; from 11 a.m. to 5 p.m. on Thursday; from 11 a.m. to 8 p.m. on Saturday; and from noon to 4 p.m. on Sunday. The shop is closed on Mondays.

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2 Comments »

  1. George Myers November 22, 2016 at 10:52 am - Reply

    This is not Jackson Ward, which is from Marshall Street north . Broad Street is not part of the Jackson Ward historic district and never has been. This is a separate historic district. No need to report inaccurately to tell the news.

  2. Steve DeWalle November 23, 2016 at 7:16 am - Reply

    Congrats Ron!

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