Recession-themed ad: Sound Investment

piano_1_mdWhile we found advertisements that play off of the economic hype are slow to catch on at the local level, one example was brought to our attention today. Richmond Piano has been running an ad on WCVE Public Radio for about a month that advises listeners: “make a sound investment: play the piano.”

“We’ve been taking the humorous approach and offering free gift wrapping for all piano sales,” said marketing director Carolyn Steffen.

Originally the ads were supposed to read “sound recession-proof investment”, but broadcast regulators nixed it because they took it for a solicitation. Richmond Piano said they plan on running a similar round of ads starting in January.

Steffen said their marketing strategy seems to be working; the store sold four pianos last weekend.

In case you missed it, we ran a BizSense story today about recession themed advertising.

piano_1_mdWhile we found advertisements that play off of the economic hype are slow to catch on at the local level, one example was brought to our attention today. Richmond Piano has been running an ad on WCVE Public Radio for about a month that advises listeners: “make a sound investment: play the piano.”

“We’ve been taking the humorous approach and offering free gift wrapping for all piano sales,” said marketing director Carolyn Steffen.

Originally the ads were supposed to read “sound recession-proof investment”, but broadcast regulators nixed it because they took it for a solicitation. Richmond Piano said they plan on running a similar round of ads starting in January.

Steffen said their marketing strategy seems to be working; the store sold four pianos last weekend.

In case you missed it, we ran a BizSense story today about recession themed advertising.

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

 — 

 — 

 — 

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected].

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments