Martin Agency lands financial services account

Richmond’s Martin Agency has been selected to launch the branding and marketing campaign for the U.S. division of Sun Life Financial.

The campaign, expected to launch in the fourth quarter, will be the first online and broadcast ad campaign for the U.S. unit of the Canadian financial services firm.  The campaign will also include corporate sponsorships and print media.

The budget for the campaign was not disclosed.

“Getting consumers to take a fresh look at a venerable brand is among our favorite assignments, and we’ve had the good fortune to tackle similar projects for ‘household’ names like Walmart, GEICO, Hanes and UPS,” said Bruce Kelley, partner and vice chairman of the Martin Agency.

The U.S. division of Sun Life is based in Wellesley, Mass.

Richmond’s Martin Agency has been selected to launch the branding and marketing campaign for the U.S. division of Sun Life Financial.

The campaign, expected to launch in the fourth quarter, will be the first online and broadcast ad campaign for the U.S. unit of the Canadian financial services firm.  The campaign will also include corporate sponsorships and print media.

The budget for the campaign was not disclosed.

“Getting consumers to take a fresh look at a venerable brand is among our favorite assignments, and we’ve had the good fortune to tackle similar projects for ‘household’ names like Walmart, GEICO, Hanes and UPS,” said Bruce Kelley, partner and vice chairman of the Martin Agency.

The U.S. division of Sun Life is based in Wellesley, Mass.

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected]

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMEBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments