Martin Agency

Ad man shifts gears

John Ryland has transferred his creative talents from the advertising industry to the automotive field.

Martin Agency lands financial services account

Richmond’s Martin Agency has been selected to launch the branding and marketing campaign for the U.S. division of Sun Life Financial. The campaign, expected to launch in the fourth quarter, will be the first online and broadcast ad campaign for the U.S. unit of the Canadian financial services firm.  The campaign will also include corporate… Read more »

FedEx sues UPS over whiteboard ads

One of Richmond’s most recognizable residents, Martin Agency celeb Andy Azula, is in the middle of a lawsuit between shipping giants. The Memphis-based FedEx is suing Atlanta’s UPS over a recent commercial that features Azula and his now-famous whiteboard, according to the Memphis Daily News. The complaint was filed in U.S. District Court in Memphis…. Read more »

Martin Agency finalist for Expedia account is shopping for a new ad agency and The Martin Agency is among a group of three finalists, Adweek reports. The three (the other firms are from New York and Boston) were selected from a group of six agencies competing for the creative duties on the travel site’s ad account. Final presentations are expected… Read more »

Is it me, or are there a ton of marketing firms in this town?

We’ve been reporting a lot lately on marketing firms that seem to be sprouting up left and right. (Click here and here.) We’ve received several more news releases about others and haven’t had time to learn about their stories. But the timing seems indirectly correlated with demand, and that could pose trouble for the new… Read more »