How to make a big name for yourself

Prominent signage inteded to entice new tenants. (Photo by Michael Schwartz)

Prominent signage is inteded to entice tenants to the Michael & Son building. (Photo by Michael Schwartz)

The owner of Michael & Son likes to be seen, and he thinks you will, too.

When Basim Mansour bought the former Wyeth plant near the Diamond last year for $1.9 million, he said he liked the building’s visibility from Interstate 95. He took advantage of that visibility this year, putting up an enormous Michael & Son Services sign.

Now Mansour is looking for a kindred spirit, and recently hung a large “Your name here” banner on the building to lure tenants to the property.

The HVAC and plumbing company occupies about 30 percent of the 273,000-square-foot building and has one other tenant, electrical supply firm Rexcell, in 12,000 square feet.

Brokers Mac Wilson and Franklin Bell with Cushman & Wakefield | Thalhimer are marketing the rest of the property.

Michael & Son has 70 employees in Richmond.

Prominent signage inteded to entice new tenants. (Photo by Michael Schwartz)

Prominent signage is inteded to entice tenants to the Michael & Son building. (Photo by Michael Schwartz)

The owner of Michael & Son likes to be seen, and he thinks you will, too.

When Basim Mansour bought the former Wyeth plant near the Diamond last year for $1.9 million, he said he liked the building’s visibility from Interstate 95. He took advantage of that visibility this year, putting up an enormous Michael & Son Services sign.

Now Mansour is looking for a kindred spirit, and recently hung a large “Your name here” banner on the building to lure tenants to the property.

The HVAC and plumbing company occupies about 30 percent of the 273,000-square-foot building and has one other tenant, electrical supply firm Rexcell, in 12,000 square feet.

Brokers Mac Wilson and Franklin Bell with Cushman & Wakefield | Thalhimer are marketing the rest of the property.

Michael & Son has 70 employees in Richmond.

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