Housing market aimed at baby boomers stays hot

CraftStyle has cleared land for the final phase of the Villas at Rose Hill development. Photo by Brandy Brubaker.

Meridian Land Co. has cleared land for the final phase of the Villas at Rose Hill development. Photo by Brandy Brubaker.

The last piece a Mechanicsville residential development focused on a growing market of seniors is in the works.

Local builder StyleCraft Homes will soon begin construction on the third and final section of the Villas at Rose Hill, a 55-and-up subdivision off Atlee Road.

The company has already sold 18 of the 47 planned lots for the new section. The Villas at Rose Hill is the latest local project to try to capitalize on the trend of so-called maintenance-free developments that appeal to older homebuyers.

“There are so many baby boomers now. There’s not going to be enough of this product,” said Clyde Parsons, a community sales consultant with StyleCraft. “Our homes are individual homes – they’re not attached. It’s one-floor living, and the homeowners association provides all of the grounds maintenance.”

StyleCraft opened the Villas about six years ago and has sold all of the houses in the first two sections, Parsons said. Lots in the final section went up for sale in December.

The 32-acre parcel has been cleared out in the past month so house hunters can check out individual lots. StyleCraft hopes to start building in August.

The Villas at Rose Hill

The Villas at Rose Hill’s last development will consist of 47 individual lots. Courtesy of StyleCraft.

“People were pretty much buying on paper because you could hardly get back there,” Parsons said.

The Villas, located near Bon Secours’ Memorial Regional Medical Center, will have 160 houses when completed.

Houses there start out around 1,500 square feet and can be built as large as 2,200 square feet. The prices range from the mid-$200,000s to $300,000.

Parsons said there is no more adjacent land to continue to grow the Villas. But the company is looking for acreage in the area to start another subdivision because the Villas has been so well-received.

StyleCraft is financing the project through a credit line with a local bank, company spokesman Scott Kaminski said.

The company has a couple of new neighborhoods in the works, including The Landing at Swift Creek on Woolridge Road in Moseley, and the Villas at Archer Springs, another low-maintenance subdivision near Old Gun and Huguenot roads in Richmond, Kaminski said.

Several other local residential developments are being built with the 55-and-up customer in mind. Goochland County in particular has seen a recent push toward that demographic.

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