Ad startup sets up in Jackson Ward

Jonathan Goldberg has moved his ad startup downtown. Photo by Frederick Turko.

Jonathan Goldberg has moved his ad startup downtown. Photo by Frederick Turko.

A former Martin Agency designer has brought his startup firm out of his attic in Bellevue and into Jackson Ward.

A for Adventure, a 2-year-old advertising and design firm, moved into a small office at 308 N. Adams St. in October.

Jonathan Goldberg, a local native, launched the company in 2012 after moving back to Richmond from New York and as his wife Jessica was co-founding Little House Green Grocery in Bellevue.

“I found myself back in Richmond without a job, with my wife running a grocery store, and figured I’d venture out and start my own firm,” Goldberg said. “We’re a two-startup household.”

A for Adventure has a one-year lease on the 600-square-foot office that was previously home to laser design shop Big Secret, which recently moved to a bigger space up the street.

A for Adventure

A for Adventure’s new space sits across Adams Street from Max’s on Broad.

Goldberg designed and built the new office with the help of Three Miles Design.

He said he also hopes to use the Jackson Ward space to host periodic meetings that cater to artists and creative types.

“It feels the most like Brooklyn to me,” Goldberg said of the neighborhood. “It’s a goal of mine to create a meeting space for the creative community in Richmond.”

The move to Jackson Ward is the first true office space for A for Adventure and its four employees, but Goldberg is no stranger to the advertising game.

He did a one-year stint as a graphic designer with the Martin Agency starting in December 2000, and then set out for New York City where he spent nine years working at various national and international firms.

A for Adventure has produced video content, packaging design, and worked on marketing and branding strategy for Shockoe Denim (recently rebranded as Shockoe Atelier).

Goldberg said his firm built the Manchester-based furniture company Fern/Roby’s brand from scratch, including designing the company’s logo, website and stationary as well as devising its branding strategy.

Goldberg said he hopes to do branding for Virginia tourism and the Quirk Hotel going in at 201 W. Broad St.

“We are also trying to target a beer brand as Richmond and Virginia enters this beer mania,” he said.

Goldberg also has his eye on bringing some heat to the competition, including his former employer – the biggest ad firm in town.

“A big part of me wants to take on the Martin Agency and grow to be a nationally and internationally recognized agency.”

Jonathan Goldberg has moved his ad startup downtown. Photo by Frederick Turko.

Jonathan Goldberg has moved his ad startup downtown. Photo by Frederick Turko.

A former Martin Agency designer has brought his startup firm out of his attic in Bellevue and into Jackson Ward.

A for Adventure, a 2-year-old advertising and design firm, moved into a small office at 308 N. Adams St. in October.

Jonathan Goldberg, a local native, launched the company in 2012 after moving back to Richmond from New York and as his wife Jessica was co-founding Little House Green Grocery in Bellevue.

“I found myself back in Richmond without a job, with my wife running a grocery store, and figured I’d venture out and start my own firm,” Goldberg said. “We’re a two-startup household.”

A for Adventure has a one-year lease on the 600-square-foot office that was previously home to laser design shop Big Secret, which recently moved to a bigger space up the street.

A for Adventure

A for Adventure’s new space sits across Adams Street from Max’s on Broad.

Goldberg designed and built the new office with the help of Three Miles Design.

He said he also hopes to use the Jackson Ward space to host periodic meetings that cater to artists and creative types.

“It feels the most like Brooklyn to me,” Goldberg said of the neighborhood. “It’s a goal of mine to create a meeting space for the creative community in Richmond.”

The move to Jackson Ward is the first true office space for A for Adventure and its four employees, but Goldberg is no stranger to the advertising game.

He did a one-year stint as a graphic designer with the Martin Agency starting in December 2000, and then set out for New York City where he spent nine years working at various national and international firms.

A for Adventure has produced video content, packaging design, and worked on marketing and branding strategy for Shockoe Denim (recently rebranded as Shockoe Atelier).

Goldberg said his firm built the Manchester-based furniture company Fern/Roby’s brand from scratch, including designing the company’s logo, website and stationary as well as devising its branding strategy.

Goldberg said he hopes to do branding for Virginia tourism and the Quirk Hotel going in at 201 W. Broad St.

“We are also trying to target a beer brand as Richmond and Virginia enters this beer mania,” he said.

Goldberg also has his eye on bringing some heat to the competition, including his former employer – the biggest ad firm in town.

“A big part of me wants to take on the Martin Agency and grow to be a nationally and internationally recognized agency.”

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Chris Miller
Chris Miller
7 years ago

Jonathan, Congratulations on your launch – checked out your portfolio/site, and its fantastic. You should do well in RVA and already have an impressive list of clients and pieces. Rock on – and thanks for adding some flair to this #uncommon city.