A massive local development has snagged a well-known hotel brand.
A Fairfield Inn & Suites by Marriott is expected to open in Ashland by the spring of 2016 in the 185-acre Winding Brook development off Interstate 95.
The project should cost about $11 million, according to Austin Haynes, senior vice president of development with Winding Brook’s master developer, Holladay Properties. It will be the second hotel in the development.
Haynes said Holladay purchased the rights to build a Fairfield Inn about five years ago.
“Obviously the market wasn’t right at the time,” Haynes said. “But it’s stabilized enough now, and the time is right to put in the Fairfield.”
The four-story hotel will have between 104 and 108 rooms, Haynes said, depending on conference room space. He was not able to provide the expected square footage.
The hotel plans are the latest in several new developments within Winding Brook. Earlier this month, Layne’s Country Store opened, and construction should start on a new shooting range across from Bass Pro Shops in May.
And Haynes said that Holladay plans to make some additional announcements within the next 60 to 90 days.
“We’ve definitely seen the overall development pick up steam,” he said. “The level of interest has been strong recently.”
The Fairfield Inn will go in behind the Bojangles, Haynes said, on about 2.5 acres. Thomas Hamilton & Associates is the architect on the project; a general contractor has not yet been selected. Construction should start by Aug. 1.
The planned hotel is part of a new Fairfield Inn prototype, according to Haynes, and will feature several upgrades to the interior and exterior.
“It won’t look like the typical Fairfield that most people have stayed in,” he said. “The architecture is completely different. This has a nice portico over the drive area with good curvatures to it. The old, typical Fairfields were kind of boxy and rectangular.”
At 57 feet, the hotel is also going to be one of the tallest in the development and easily visible from I-95. According to Holladay’s website, 109,000 vehicles pass the Winding Brook exit daily.
More retail is expected to fill in the area around Lewistown Road over the next year. Winding Brook will soon be joined by the Outlets at Richmond, a 350,000-square-foot outlet mall that California-based Craig Realty is planning nearby.
The Fairfield Inn, Haynes said, will help diversify the area and prevent it from getting too retail-saturated.
“You’ve got to create a mixed environment of some sort,” Haynes said. “You can’t have nothing but retail.”
This will be Ashland’s first Fairfield Inn by Marriott and the third in the Richmond market.