The Pitch: Advertising and marketing news for Oct. 27, 2015


Camille Blanchard

West Cary Group has formed WCG Innovation, a new department dedicated to exploring emerging technologies and supporting agency evolution. Executive team member Camille Blanchard will lead WCGi as vice president, head of innovation. New technologies to be explored include virtual and augmented reality and immersive, interactive video.

PadillaCRT has promoted several employees in its Richmond office. Kathryn Cannin and Lauren Llewellyn were promoted from account executives to senior account executives, Julie McCracken was promoted from director to senior director, and Rebecca Durkin was promoted from senior designer to associate creative director.

Randall Branding has picked up the following accounts in recent months: Lynchburg-based Harman Eye Center, which hired the agency to create a messaging platform and update its brand with a new logo, website and supporting materials; TMI Consulting, which is looking to streamline and improve the user experience of its website and create marketing and consulting support materials; and Good Run Research, which is looking to improve its online presence.

The agency also developed a new logo for the VCU Department of Health Behavior and Policy, and it is redesigning websites for Midlothian subdivisions Rountrey and Collington and creating a logo, business cards, website and supporting materials for business ethics consultant Work & Think.

Laura Hunt

Laura Hunt

The Park Group is moving its Shockoe Bottom production studio to a 15,000-square-foot space at 1207-B N. Boulevard.

The King Agency promoted Laura Hunt to vice president, director of client services. Hunt has spent seven years with the agency, where she has focused on client management and marketing solutions.

Spurrier Media Group promoted Ingrid Vax to president and director of business development. The 25-year industry veteran joined Spurrier Media Group in 2012. Founder Donna Spurrier has been named CEO and executive media strategist.

93 Octane has moved into a new space at 105 E. Grace St., where it is working with CordiaGrad on a new brand identity, website and banner ad campaign. The agency is also working on new websites for Youth With a Mission, Dumbarton House and Hilb Group. And for a fifth year, the agency created a campaign for the Fan Holiday House Tour, to be held Dec. 12 and 13.

Renita Wade has joined Madison + Main as art director. Wade arrives from Washington, D.C., where she was a principal at Visual Acuity, senior graphic designer at Voice of America and a professor of graphic design at The Art Institute of Washington.

Swift Creek Mill Theatre named Madison + Main as its agency of record. The agency will provide the South Chesterfield playhouse with ongoing brand, marketing and public relations services. The agency also created a 30-second TV ad with BES Studios for Midlothian law firm CowanGates.

Creative Visual Design has launched websites for insurance agency Commonwealth Senior Benefits and interior design firm Leslie Stephens Design. The web design firm is also working on a website for Real Local RVA, a local foods grassroots group.

Studio Center has added Mark Wildenhaus as a creative director. He has previously served in similar roles for WiNK, Learfield Communications, Osborn Barr, Adamson, Mithun and Best Buy.

VCU Brandcenter Panel in New York.

VCU Brandcenter Panel in New York.

VCU Brandcenter kicked off its 20th anniversary celebration with a lunch and panel discussion in New York City during Advertising Week. The panel was held Sept. 29 and featured alums Katherine Wintsch, CEO of The Mom Complex; Charles Hodges, group creative director at TBWA/Media Arts Lab; Michael Karnjanaprakorn, CEO of Skillshare; and Kelly Diaz, freelance creative and founder of Ethel + Frank. Brandcenter board chairman John Adams moderated.

Addison Clark has been retained by co-working brand Gather to provide search engine optimization and consulting services. The local company offers collaborative space, private offices and conference rooms for freelancers, entrepreneurs and work-from-home professionals.

Addison Clark is also working with Hanover Country Club on rebranding efforts, which will include the development of a new website.

Think804 was hired by Impression Marketing for a rebranding of Richmond Alarm Co. Work focused on logo design, brand development and website design for multiple branches.

HeliumStudio was selected to redesign the website for the health-psych division of the American Psychological Association. The new website is expected to launch in January.

The Idea Center's Let's Put Richmond on the Map event.

The Idea Center’s Let’s Put Richmond on the Map event.

Lythos Studios has been retained for marketing and advertising services by Julep’s New Southern Cuisine beginning Nov. 1.

As part of its agency partner status with Google, The Idea Center hosted a free workshop on Oct. 22 for Google’s “Put Your City on the Map” campaign. Attendees were shown how to claim and manage their business listings on Google Maps and how to grow their business online with search engine optimization.

Charles Ryan Associates facilitated the rebranding of longtime client Southeast Tourism Society with the creation of a new logo, which features a camera aperture design and four colors signifying the nonprofit’s strategic initiatives for its members.

The Hodges Partnership has been retained by Taradel LLC, a Glen Allen-based marketing firm that has made the Inc. 5000 list of fastest-growing companies for the past eight years. The agency will implement a campaign focused on business-to-business marketing and media relations.

Free Agents Marketing developed a campaign for EVB in honor of the first anniversary of its POWER (Potential of Women Entrepreneurs Realized) program. Featuring EVB customers from across Virginia and original photography by Casey Templeton, the campaign included a television commercial, digital outdoor billboards, display ads and print.

FAM also partnered with Enhanced Revenue Solutions, a Houston-based medical billing company, on a brand identity project that included a logo update and creation of a new website, display materials, a brochure and other materials.

The Martin Agency has been named agency of record for Land O’ Lakes, which previously spent 80 years with fellow Interpublic Group-owned agency Mithun, according to Adweek. It also developed a new branding campaign for Tic Tac, as reported by Advertising Age.

Martin lost out to Havas Worldwide for an account with Weight Watchers, according to Adweek. It is one of four finalists vying to become the new agency of record for American Airlines, competing with Energy BBDO Chicago, Crispin Porter + Bogusky and Bartle Bogle Hegarty, according to the Chicago Business Journal.

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