James Center juices up its ground floor

pit and peel

The Pit and The Peel opened its first location at 1102 W. Main St. in 2015. (Mike Platania)

Fresh off opening a new location in Carytown, a local juice bar chain is bringing its blenders downtown.

The Pit and The Peel has leased space in the James Center Atrium at 1051 E. Cary St. It will be the juice bar and bistro’s third location.

The new outpost will have a similar menu as its stores in the Fan and Carytown, with an emphasis on to-go items for the business crowd, owner Craig Brosius said.

“We’ll be geared up a lot more toward speed, with fresh grab-and-go items and wraps made every morning,” Brosius said. “But we’ll also have all our juices and açai bowls.”

Broker Annie O’Connor of Colliers International represented The Pit and The Peel in the lease, and Martin Blum of Colliers represented the landlord. Fultz & Singh Architects is designing the space, which previously was occupied by gift shop Very Richmond.

The three-building James Center at 901, 1021 and 1051 E. Cary St.

The three-building James Center at 901, 1021 and 1051 E. Cary St.

“We’re excited to be able to get in and design our operation, rather than going into these early 1900s, historic buildings like we’ve been going into,” Brosius said.

The three-building James Center complex was purchased in January by Bill Goodwin’s Riverstone Properties for $108 million. The company has brought leasing of the office space in house with the addition of Bruce Boykin, formerly of Eck Enterprises.

The Pit and The Peel is the first new retail tenant and second new tenant overall to sign on since Riverstone took over the properties, Boykin said.

Brosius said each The Pit and The Peel location has a staff of roughly 16, and the new, 1,800-square-foot spot will follow suit when it opens as planned early next year.

Its first location opened at 1102 W. Main St. near VCU’s campus in 2015, and the Carytown location opened at 3321 W. Cary St. in June.

Brosius said he’s not done yet, with “(stores) four and five following real quick behind.”

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