A Henrico-based golf gear maker has added another brand to its bag.
Dynamic Brands, which makes golf bags, golf towels, golf club walking carts and other products, last week acquired the Search ‘N Rescue brand of golf ball retrievers from Florida-based JTD Enterprises.
The deal closed Friday for an undisclosed sum, said Dynamic Brands CEO Leighton Klevana. It’s the company’s first acquisition since 2015, when it purchased I Gotcha, another competitor in the retriever segment.
“Search ‘N Rescue is for the most part the only other dominant brand in the ball retriever accessory segment of golf,” Klevana said.
“That allows us to take a large part of the wall space” on store or pro shop shelves, he said.
Search ‘N Rescue offers extendable shaft retrievers that allow golfers to reach balls that have found their way into water hazards or deep woods.
Klevana said the cost of golf balls keeps the retriever market healthy.
“In today’s world some of the higher-end balls can reach $4 or $5 apiece,” he said. “The upside for us is attractive.”
He said the deal with JTD came together simply, from a single phone call.
“We knew about them and I just picked up the phone one day and called the owner,” Klevana said. “I said, ‘I love your product and have a lot of respect for your position in the market and would love to have a conversation.’”
He said JTD was more focused on its products in other consumer categories, such as tailgating flagpoles, and was willing to sell.
Like its prior acquisitions, Klevana said the company will look to grow Search’N Rescue’s reach by tapping into Dynamic Brands’ existing distribution networks outside the U.S. and bringing assembly of the products in-house to its facility in Monroe, North Carolina.
“We have 40 sales reps and we will be covering a much larger part of the market than they were able to do,” Klevana said, adding that 25 percent of its business is international, where JTD did not Twenty five percent of our biz is international. They had none.
Founded in 2004, Dynamic Brands is headquartered at 2701 Emerywood Parkway near West Broad Street and Glenside Drive. It has 24 employees based in Richmond and 24 at its facility in North Carolina.
It has grown through several acquisitions over the years. Prior to Search ‘N Rescue and I Gotcha, it bought the Riksha brand of big-wheel golf club push carts three years ago.
Its other brands include Bag Boy, Burton, Datrek, Devant Sport Towels and Sir Christopher Hatton. Its products are sold in Dick’s Sporting Goods, Golf Galaxy, other specialty retailers and at country clubs and golf courses.
Bag Boy was originally part of Ben Hogan Co., a former Richmond-based firm, until it was sold to Spalding in 1997. Klevana and his crew eventually bought the Bag Boy brand and split it off.
Dynamic Brands at one point owned the Baby Jogger brand of strollers before selling it off in 2012 to focus more on golf.
Klevana said the company continues to grow, despite hitching its wagon to a sport that has experienced some decline in recent years. He said the industry seems to have largely stabilized of late.
“There have been so many headlines as far as the challenges with golf and the sport without Tiger Woods,” Klevana said. “In the face of adversity, we’ve done quite well and grown year over year.”