Former instructor buys, rebrands Bellevue yoga studio

aliza sterling

Aliza Sterling outside True North Yoga & Wellness at 4025 MacArthur Ave. (Mike Platania)

A Northside yoga studio is on to its second incarnation.

4025 Yoga at 4025 MacArthur Ave. has been acquired and rebranded as True North Yoga & Wellness by Aliza Sterling, a former instructor at the studio.

The deal closed in late December for an undisclosed price and the studio reopened as True North a week later after some light renovations.

“I wanted to change the image a bit,” Sterling said.

The Richmond native also works full-time in marketing for a Massachusetts-based tech startup. This is her first time as a small business owner.

She purchased the company from Helen Campbell, who started 4025 Yoga in the early 2000s.

In addition to yoga classes, True North has private rooms for massage and acupuncture. It has two separate studios for group yoga, meditation and Tai Chi classes. Sterling said most teachers from the previous ownership were retained.

Drop-in classes start at $15 and Sterling said she’ll offer monthly complimentary classes.

“I want it to be community-oriented,” Sterling said. “We offer yoga classes for every level, whether you’ve been practicing for years or have never moved into downward dog.”

True North is leasing the 3,000-square-foot building.

It isn’t the only local yoga studio to come under new ownership in recent months. In June, a trio of teachers at Bikram Yoga Richmond purchased their studio.

aliza sterling

Aliza Sterling outside True North Yoga & Wellness at 4025 MacArthur Ave. (Mike Platania)

A Northside yoga studio is on to its second incarnation.

4025 Yoga at 4025 MacArthur Ave. has been acquired and rebranded as True North Yoga & Wellness by Aliza Sterling, a former instructor at the studio.

The deal closed in late December for an undisclosed price and the studio reopened as True North a week later after some light renovations.

“I wanted to change the image a bit,” Sterling said.

The Richmond native also works full-time in marketing for a Massachusetts-based tech startup. This is her first time as a small business owner.

She purchased the company from Helen Campbell, who started 4025 Yoga in the early 2000s.

In addition to yoga classes, True North has private rooms for massage and acupuncture. It has two separate studios for group yoga, meditation and Tai Chi classes. Sterling said most teachers from the previous ownership were retained.

Drop-in classes start at $15 and Sterling said she’ll offer monthly complimentary classes.

“I want it to be community-oriented,” Sterling said. “We offer yoga classes for every level, whether you’ve been practicing for years or have never moved into downward dog.”

True North is leasing the 3,000-square-foot building.

It isn’t the only local yoga studio to come under new ownership in recent months. In June, a trio of teachers at Bikram Yoga Richmond purchased their studio.

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