A salon with roots in Fredericksburg is heading to the Fan.
Holy Chic Nail Bar is preparing to open its first Richmond location at 2510 W. Main St., near the intersection of Main and Robinson streets.
Owner Mariz “Reece” Gutierrez first opened Holy Chic in downtown Fredericksburg two years ago.
“(The nail market) has grown so much the last five years,” Gutierrez said. “I’ve lived in Cali and Vegas and I felt like the nail trends were not coming here as fast as I’d like. Gel nails were probably six months behind here.”
Gutierrez, whose background is in event planning, is a licensed nail technician and said nails have been a passion of hers since her childhood, estimating she’s glued over 1,000 fake nails to herself since she was a kid.
After finding success in Fredericksburg, she said started exploring growth opportunities in Richmond.
“I didn’t know much about Richmond until the last year,” she said.
The shop is leasing a 1,000-square-foot space in the Fan from local photographer Ben White, the son of Briscoe and Kenan White, who own local online herb and plant retailer The Growers Exchange. White uses an upstairs apartment unit as a studio for his Benjah Photography business.
Gutierrez said Holy Chic uses gel polishes and lacquers, rather than acrylic polishes. It offers waterless pedicures, a method during which, in lieu of soaking clients’ feet, Holy Chic cleans them with oils and warm towels.
“When you’re doing waterless, you’re saving 15 gallons of water per pedicure. A lot of people get bacterial infections and funguses from pedicure bowls, too,” Gutierrez said.
Holy Chic also makes cuticle oils and lotions in house; and she says they have been popular in Fredericksburg.
The shop’s manicures range from $25 to $70 and pedicures range from $35 to $60.
Holy Chic is aiming to open in June with a staff of about seven. The Fredericksburg location will remain open.
Broker Nash Warren of Commonwealth Commercial represented the landlord in Holy Chic’s Richmond lease. Coleman Stuart of Joyner Commercial represented the tenant.