The men’s retailer, Collared Greens, opened a shop in Short Pump Town Center last fall.
Photo: Mike Platania
A local men’s retailer that last year moved its store from the Westhampton neighborhood to Short Pump is preparing to go into hibernation as it mulls its next move.
Collared Greens announced this week it is liquidating its current inventory as it will halt operations and reconsider its business model.
PR director Julie Antrim said the company is not going out of business, but is going to take a hiatus to re-examine which arms of its business it wants to continue running.
“Basically what we’re doing is hitting the pause button,” Antrim said.
Founded in 2009, Collared Greens sells button-down shirts, polos and ties that are made domestically. It moved its lone company-owned brick-and-mortar shop from the Libbie and Grove area to Short Pump Town Center in 2017, and it also has a Henrico office.
It also sells its wares online and wholesale through other retailers, as well as doing custom and wedding orders.
Since its founding, Collared Greens has touted that all of its products are American-made, but Antrim said it’s become challenging to keep that promise without increasing prices.
“There are not a huge amount of manufacturers in the country,” she said. “We want to stay at the price point we’ve always been but that’s becoming increasingly impossible. We’re taking a break to figure out what the best direction is, without compromising being American-made,” Antrim said.
Collared Greens is clearing out its entire current inventory both online and in-store. It will go on hiatus once its shelves are empty. Antrim said she’s not sure how long that will be.
Antrim, whose husband Mason is company president and co-founder, said they have no immediate plans to permanently close the Short Pump store.
“We’ve loved having a flagship location here in Richmond. We’d like to keep it open as long as we can through the restructure,” she said.
Antrim said the company is being deliberately vague about its plans, which were announced late Wednesday.
“We don’t have exact answers, but we didn’t want to be mysterious and just disappear without saying anything,” Antrim said. “It’s a ‘Please stay patient and stay tuned’ situation.”
The men’s retailer, Collared Greens, opened a shop in Short Pump Town Center last fall.
Photo: Mike Platania
A local men’s retailer that last year moved its store from the Westhampton neighborhood to Short Pump is preparing to go into hibernation as it mulls its next move.
Collared Greens announced this week it is liquidating its current inventory as it will halt operations and reconsider its business model.
PR director Julie Antrim said the company is not going out of business, but is going to take a hiatus to re-examine which arms of its business it wants to continue running.
“Basically what we’re doing is hitting the pause button,” Antrim said.
Founded in 2009, Collared Greens sells button-down shirts, polos and ties that are made domestically. It moved its lone company-owned brick-and-mortar shop from the Libbie and Grove area to Short Pump Town Center in 2017, and it also has a Henrico office.
It also sells its wares online and wholesale through other retailers, as well as doing custom and wedding orders.
Since its founding, Collared Greens has touted that all of its products are American-made, but Antrim said it’s become challenging to keep that promise without increasing prices.
“There are not a huge amount of manufacturers in the country,” she said. “We want to stay at the price point we’ve always been but that’s becoming increasingly impossible. We’re taking a break to figure out what the best direction is, without compromising being American-made,” Antrim said.
Collared Greens is clearing out its entire current inventory both online and in-store. It will go on hiatus once its shelves are empty. Antrim said she’s not sure how long that will be.
Antrim, whose husband Mason is company president and co-founder, said they have no immediate plans to permanently close the Short Pump store.
“We’ve loved having a flagship location here in Richmond. We’d like to keep it open as long as we can through the restructure,” she said.
Antrim said the company is being deliberately vague about its plans, which were announced late Wednesday.
“We don’t have exact answers, but we didn’t want to be mysterious and just disappear without saying anything,” Antrim said. “It’s a ‘Please stay patient and stay tuned’ situation.”
Their story, and this article, makes little senses. “It (Collard Greens) will go on hiatus once its shelves are empty” but “We’d like to keep it open as long as we can through the restructure.” If your selling all your inventory and don’t buy anymore why would the store stay open during the restructure. They have great products but I looked Sunday and very, very little inventory is left. Most polos are only in small, most shorts are larger waist. Most accessories are out of stock; and swim wear sizes are limited. They will soon be out of all their… Read more »