An expansion-hungry chain of sweets shops has found its way to Short Pump.
Cinnaholic, a Georgia-based brand that specializes in cinnamon rolls, is preparing to open a store at 2270-B Old Brick Road in West Broad Village.
The shops sell only vegan cinnamon rolls, all made from scratch at each location. With 24 outposts and 70 more on the way, the company is amid a national franchise expansion, and the Short Pump location will be its first in the Richmond region.
The company was founded in 2010 by married couple Shannon and Florian Radke. In 2014, the duo went on ABC’s “Shark Tank,” where they received an investment offer from Robert Herjavec, and a year later began franchising. Cinnaholic is based in Atlanta and its flagship store is in Berkeley, California.
Cinnaholic spokeswoman Cindy Blankinship said the shops offer 20 frosting flavors, such as vanilla, chai, hazelnut, cookie dough, fruit and nuts, as well as seasonal flavors such as spiced apple cider and pumpkin spice.
In addition to its rolls, Cinnaholic sells brownies, cookies and cookie dough, all made to fit in a vegan diet. Blankinship said the shop will serve coffee from a to-be-determined local roaster, have Wi-Fi and a seating area as well.
Prices for rolls at the Richmond location haven’t been set, but Blankinship said the company’s Baltimore location, which is its closest to the Richmond market, charges about $5 per roll.
She added that the West Broad Village outpost may be the first of multiple Cinnaholic locations in the area.
“We’ve gotten a lot of demand in the D.C.-Maryland-Virginia area,” Blankinship said. “We’re definitely interested in putting more in the Richmond market.”
Jason Jackson is the local franchisee. He was not available for comment.
The Short Pump location is slated to open in the second quarter of 2019 with a staff of about 20.
Cinnaholic will open across the street from coworking space Gather, which opened in early 2018. Wick Smith of Cushman & Wakefield | Thalhimer represented Cinnaholic in lease negotiations.