A group of experienced local haunted house operators has taken its knack for creating spooky settings to another level.
Kitty Barnes, Ryan Sligh, Andrew Powers and David Hayworth – four members of the Red Vein Army, a self-titled “group of haunters in Richmond who can’t sit still,” – are launching Red Vein Escape, an escape room at 108 Robinson St. in Ashland.
The venue formally opens today (Friday) at 5 p.m. with its official grand opening and ribbon cutting. It’s the first escape room in Ashland, following a trend in which similar facilities popped up around the region beginning in earnest a few years ago.
With eerie background sounds and the occasional horror-themed music in the background, the game takes place in three separate puzzle-filled rooms, culminating in a finale where participants stake a local urban legend, the Richmond Vampire, in the heart before escaping.
The Red Vein Army was founded in 2011 and became a full-fledged LLC the next year once the horror-themed jobs started coming in. They started out as a traveling haunted house troupe that performed at locations across the state every weekend in October. By 2016, the group had a permanent October location at the Hanover Vegetable Farm, which had a small, three-minute-long escape room component to it.
“The goal was always just to have a haunted house, but it became a business,” Sligh said. “We went from begging haunted attractions to let us work for them to charging them and having people ask for us.”
The escape room and front lobby total 3,600 square feet, 400 of which is the escape room. Another escape room — which will have an underwater adventure theme — is planned for some of the remaining space, with a goal of opening in November. Red Vein said they are thinking of a possible third escape room in the remaining space sometime if all goes well.
The building originally was partitioned and shared by Shear Power hair salon, which moved two blocks down and across the street, and Jezebel’s Boutique.
Barnes and Sligh found the building without the help of an outside broker after calling a friend in the area and driving by. They set up a meeting with landlord Lou Wilder the same day and eventually signed a three-year lease.
Barnes works full time as the Red Vein Escape’s general manager. The other owners maintain full-time jobs elsewhere. They also have hired five part-time employees to help run the escape room and front store.
Sligh estimates the four owners combined have invested around $60,000 of their own savings so far, and that could reach as much as $100,000 by the time the second escape room is complete.
Powers is an electrician by trade and helped wire up the escape room. Hayworth, an engineer, oversaw much of the creation of the project and was responsible for the initial escape room idea.
The group did all of its own renovations aside from HVAC and plumbing, and cited decorations, custom artwork and design as being one of the major expenses — noting one prop that cost over $1,000.
“Every prop and detail in that room is incredibly costly,” Barnes said. “But we’ve built a reputation on very immersive set design, and it was important for us to carry that over into the escape room.”
The experience will cost participants $25 each and the escape is said to take roughly one hour, based on trials during a soft opening last Friday. A 10 percent discount is offered for groups of 10, which will be the largest size allowed.