A local spa is bringing an extra sense of calm to a Short Pump shopping center.
Scents of Serenity Organic Spa is preparing to open at 4001 Whittall Way in West Broad Village.
The location will be the spa’s third, joining its West End spot at 5705 Grove Ave. and one in Glen Allen at 10170 Suite C, Staples Mill Road.
Scents of Serenity started about 10 years ago when owner Melanie Mueller began a massage therapy practice in a farmhouse off Mountain Road in Glen Allen.
As the business grew, Mueller said she leased more space out of the house and added skin care services such as facials and mud treatments, and a retail component.
“I wanted to create a place where we could offer organic services, skin care and products, a place where anytime someone came through the door, they didn’t have to look at the ingredient list on things,” Mueller said.
She added the Grove Avenue location in 2016 and moved out of the Mountain Road house over the summer after signing the lease in Short Pump.
The Staples Mill location was planned to be a temporary spot until the West Broad Village space was ready, but Mueller’s changed plans.
“Staples Mill was initially going to be temporary, but because of the response we were getting there, I decided just last week to sign a long-term lease on it,” Mueller said.
Meanwhile, work is underway on the 4,300-square-foot space in West Broad Village, which will be Scents of Serenity’s largest. The space has been vacant for roughly a decade.
It will have all of the chain’s usual offerings but will be more of a “destination,” Mueller said.
“It’ll be somewhere people can come in for their hour service and leave, or they can stay for hours on end,” she said. “We do a lot of bridal showers and girls-day-out type of events where a group comes in and wants to have a three- or four-hour day at the spa. This will lend itself better to that.”
The Short Pump location will feature a 450-square-foot mezzanine, 12 treatment rooms, a sauna, soaking tub room and shower area. M.L. Bell is the project’s general contractor and the space was designed by Perretz & Young Architects.
Scents of Serenity has a staff of 24, and Mueller’s looking to hire more massage therapists, aestheticians and front desk workers.
Mueller said she’s aiming to have it open by mid-November. It’ll be next to Bartizan and The Wine Loft.
West Broad Village has had a bit of tenant churn this year after Kona Grill abruptly closed, leading the development’s owners to sue for unpaid lease obligations.
It also gained a new tenant when Park Lane Tavern opened in the former Keagan’s space in late August.
I see you there with the Seinfeld references Mike (if a local soup restaurant closes down you know what I expect)