A recently revived architecture and design firm plans to relocate to Carytown next month, where it’ll round out the tenancy of the longtime home to Guitar Works.
Visible Proof has signed on as the upstairs occupant of 3335-7 W. Cary St. in Carytown, which was home to Guitar Works for 40 years before it closed in 2018. A group of investors led by Craig Suro bought the property that year for $675,000. The building’s downstairs occupant is Minglewood Bake Shop, which plans to open in early 2021.
Visible Proof is leaving office space at 122 Granite Ave. because it needs room to grow. The firm is currently a five-person team, and it wants to get up to eight people with the new 1,500-square-foot office.
The firm offers architecture, design and marketing services. Though it does both commercial and residential projects, it has seen much more of the latter during the coronavirus pandemic.
Owner Kristi Lane first launched Visible Proof in 2010. It had an eight-year run before it folded into 3North, a Richmond-based architecture firm that Lane co-founded in the late 1990s. Lane decided to leave 3North and relaunch Visible Proof last year because, as a principal at a larger firm, she didn’t get to spend as much time in the trenches as she wanted to.
“I just got to the point where I felt that wasn’t what I wanted to do with my life,” she said. “I really wanted to get back to working with clients.”
Visible Proof spent some time in Carytown during its first iteration. Lane wants to return to the neighborhood because it has wide appeal for both residential and commercial clients.
“The commercial clients like it because it’s not too bougie or residential. The residential clients like it because they don’t have to worry about parking and they can meet for lunch or go shopping,” she said. “It works for both sides of the business.”