Farmer’s market friendships sowed the seeds of a new three-in-one market concept coming to the Fan.
Filipino food truck Auntie Ning’s, coffee shop Column 15 and Polpetti Catering, which sells Italian fare, are going in together to launch Market on Meadow in the former Red Cap Patisserie at 719 N. Meadow St.
Combining retail sales, a shared kitchen and a sit-down dining area, the market also will feature a commissary kitchen program for other users.
Each of the three tenants will continue to operate as an independent brand. Each concept will have a separate menu and retail offerings, and will each facilitate its operations at the market with its own staff, Column 15 co-owner Victoria Goldsby said.
The owners of Auntie Ning’s came up with the idea for the market and enlisted Column 15 and Polpetti, which they were familiar with from local farmer’s markets, Goldsby said.
“We built this relationship over the course of seeing each other consistently,” she said.
Column 15 recently opened a coffee shop near Williamsburg and sees the market as a way to grab more business in the Richmond area, where it has been selling at farmer’s markets for the past three years.
Column 15 plans to use the market as a retail and cafe space, selling coffee it roasts at its space in the Historic Triangle.
“The market is an expansion of our brand even further into the Richmond scene,” Goldsby said, adding that the company is betting the lower cost of a shared space will help it elbow into Richmond’s crowded coffee landscape. Goldsby co-owns the company with James Kroll.
Polpetti makes and sells Italian food as well as Italian staples like pastas and sauces. It recently moved out of a space at Hatch Kitchen to take up residence in the market, co-owner Georgia Riccobono said. The company was founded by Riccobono’s husband and co-owner Peter.
She said Polpetti plans to serve made-to-order sandwiches.
Market on Meadow is expected to open in July. Red Cap closed as a result of the coronavirus pandemic last year and never reopened.
Another local farmer’s market vendor, Bon Air Soap Co., also recently went the brick-and-mortar route with a store in Bon Air.