The local branch of an out-of-town plant retailer is moving to Scott’s Addition after outgrowing its Fan home of several years.
PlantHouse has signed a lease at The Otis, a mixed-use development by Greystar and Capital Square that’s taking shape at 1601 Roseneath Road in Scott’s Addition.
PlantHouse plans to relocate there in November from its current location at 2100 W. Cary St. Founder and CEO Bailey Ryan said the new 2,100-square-foot location is larger than the current local outpost and will allow PlantHouse additional space for programming and more plants and products.
“Overall, we just grew out of the (current) space. We moved in there at a very different time in our company’s growth,” Ryan said. “It’s been such a good run and the Fan has been so welcoming, but we just grew out of it.”
In addition to selling house plants and home goods, the company’s stores hold workshops such as terrarium building sessions.
The new spot will also feature a kitchen that will allow the company to serve food during its workshops, a feature of the company’s plant workshops that it hasn’t been able to introduce in Richmond yet, Ryan said.
Ryan said the Richmond outpost will serve a wider range of alcoholic beverages, which are also part of the company’s workshops, after it relocates.
Ryan expects a fast turnaround on the relocation and anticipates reopening in Scott’s Addition within a few days of closing in the Fan.
The company opened its first brick-and-mortar location in Virginia Beach in 2018. The company is now headquartered in Charlotte, North Carolina, and has six locations with several more on the way. The Richmond store opened in 2019, and the company launched an online store in 2020.
PlantHouse was previously known as PlantBar and rebranded in mid-2020. Ryan said the new name better reflects the company’s increased emphasis on retail and expansion into home goods and plant styling.
“Sitting in your house (during the pandemic), everyone started doing home projects and ordering things online and we went online,” she said. “We wanted to deepen our product line into home decor.”
The company found itself dealing with increased costs as demand for house plants climbed during the pandemic, when people were home and redecorating. Ryan said the trend of higher costs has continued.
“Everyone wanted plants, so the demand went crazy and these farms were not prepared for it,” she said. “We got hit hard with price increases over the last three months. We try our best not to let it bleed into the customer side. We’ve had to do some price increases and tried to limit (our products) to certain sizes and types of plants.”
The company sources its plants from growers in Florida.
PlantHouse is at least the second commercial tenant to sign a lease at The Otis, which is rising on a block-sized site bordered by MacTavish Avenue, Roseneath Road, West Moore Street and Norfolk Street.
The development will also be home to Grit Coffee Roasting Co., a Charlottesville-based coffee shop that has a local cafe in the Libbie-Grove area. In a news release Thursday, Greystar announced that Grit will share its space with Charlottesville-based French bakery Cou Cou Rachou.
The Otis broke ground last year, and its first residential units are expected to be finished in the fall. The development will have about 13,000 square feet of retail space, 350 apartments and eight ground-floor townhomes, according to the release.
Read Goode of Divaris Real Estate handles leasing at the development.