A new-to-market juice bar chain is one the latest tenants to stake out space at Carytown’s new shopping center.
Pure Green is planning to open in a 1,500-square-foot space on the Ellwood Avenue side of Carytown Exchange next to fitness studio CityRow. The New York-based juice bar chain sells cold-pressed juices and smoothies as well as acai and oatmeal bowls.
The upcoming Richmond location is expected to open in the second quarter of 2023, according to local franchisee Richard Green. It’s slated to be the brand’s first outpost in Virginia.
Green said that he and his business partner James Roache were interested in getting into the restaurant business, and after research landed on Pure Green in part because they liked the supportive vibe they got from the corporate team.
Green is the majority partner in the local franchise. He currently works in a different industry but declined to elaborate on his employment.
“We were looking for opportunities to branch out into the business and this opportunity came up,” Green said. “We wanted to go experience what it was like. So, a month or two later we drove to New York. We were impressed with the quality of the smoothie and acai bowl. We were aligned on Pure Green’s mission of building healthier communities.”
Pure Green charges a $30,000 franchise fee and requires $100,000 in liquidity as well as a net worth of $300,000 to start a franchise, according to its website.
The company opened its first location in 2014 and has a presence in 11 states.
The local juice bar was still working on how much seating it will have available as well as price points for its menu, Green said in an interview last week.
The juice bar will be neighbors on Ellwood Avenue with veterinary urgent care provider UrgentVet, which plans to open next May and is likewise a new-to-market brand.
Jim Ashby and David Crawford of Thalhimer handle leasing at Carytown Exchange.
There was about 9,700 square feet still available for lease at Carytown Exchange, Ashby said Monday. Construction on the development is wrapping up and expected to be completed in the next 45 days, he said.