Long-dormant Church Hill auto shop site under contract for new Midas location

3.10R frederick4

The Duke’s Auto Electric & General Repair building has been vacant for years. (Mike Platania photo)

After literally getting a taste of Church Hill, Mark Smith is now planning his sixth Midas of Richmond location at a long-dormant auto shop site in the neighborhood.

The owner of the local franchise of the car care chain confirmed he is under contract to buy the former Duke’s Auto Electric & General Repair property at the corner of East Broad and North 21st streets, where Smith said he hopes to open in mid-2024.

MarkSmith Midas

Mark Smith

Smith said he plans to rehab the existing auto shop building after he closes on the property in about a month. He said he’s set to pay $1.65 million for the site, which is owned by a group of local investors, including developer Zac Frederick.

The group bought the property six years ago for $925,000 and put it up for sale last year with an asking price of $1.8 million. Frederick’s Crescent Development had secured entitlements for an 18-unit residential infill of for-sale condos and townhomes, but the developer said last year he was letting the project go to focus on multifamily rental development.

Reached Tuesday, Frederick declined to comment on the Midas deal.

Smith, who teased the location in a LinkedIn post Tuesday afternoon, said the site came to his attention while searching for Sub Rosa, the Church Hill bakery whose bread he had just tasted for the first time.

MidasChurchHill LinkedIn

Smith posted this photo on LinkedIn with the caption: ‘My new favorite view of the Richmond skyline — from the parking lot of the location we will soon open in Church Hill!’

“A buddy of mine brought a loaf of bread over to my house for a group dinner we had that I fell in love with. I said, ‘Where is this from?’ And he said, ‘Sub Rosa,’ which I’d heard of but I’ve never been to,” Smith said.

Later, when he was downtown with 30 minutes to kill, Smith said, “I plugged ‘Sub Rosa’ into my tracker in the truck, and it took me right by this property. I turned around, jotted the number down, called Brian Berkey, the broker I work with, and about 40 hours later we had it under contract.”

Smith said the deal is scheduled to close in late September or early October. The day after it does, he said he’ll have eight loaner cars and two staffers on site with signs that’ll read: “Midas of Church Hill is open…kind of,” with the loaners offered for discounted service on brakes and tires.

“I’m literally doing business from Day 1,” he said.

Smith said he had looked at four other properties in the Church Hill area but could never get a deal together. Berkey, an agent with Thalhimer, represented him in the deal for the Duke’s Auto site. Lory Markham and Tom Rosman with One South Commercial represented the sellers.

The nearly half-acre site consists of three parcels at 2012 and 2018 E. Broad St. and 304 N. 21st St. The city assessed the parcels at nearly $1.18 million combined.

Midas1

The Midas of Richmond storefront along Arthur Ashe Boulevard opened in 2020. (BizSense file photo)

Smith said he plans to put as much as $1.5 million into improvements to the property, with new landscaping added and renovations to the existing building to include a new roof, decking and paint.

He’s working with architecture firm Baskervill, which also designed the newest Midas space on Arthur Ashe Boulevard. He said a general contractor for the Church Hill site hasn’t been selected.

Smith said he’s hoping to fully open the location next summer. It would be the sixth Midas location in Central Virginia, with shops in metro Richmond and Colonial Heights. Smith said he’s eyeing additional sites for potential stores in Petersburg and Henrico’s Parham-Patterson area.

“There’ll be more stores,” he said.

3.10R frederick4

The Duke’s Auto Electric & General Repair building has been vacant for years. (Mike Platania photo)

After literally getting a taste of Church Hill, Mark Smith is now planning his sixth Midas of Richmond location at a long-dormant auto shop site in the neighborhood.

The owner of the local franchise of the car care chain confirmed he is under contract to buy the former Duke’s Auto Electric & General Repair property at the corner of East Broad and North 21st streets, where Smith said he hopes to open in mid-2024.

MarkSmith Midas

Mark Smith

Smith said he plans to rehab the existing auto shop building after he closes on the property in about a month. He said he’s set to pay $1.65 million for the site, which is owned by a group of local investors, including developer Zac Frederick.

The group bought the property six years ago for $925,000 and put it up for sale last year with an asking price of $1.8 million. Frederick’s Crescent Development had secured entitlements for an 18-unit residential infill of for-sale condos and townhomes, but the developer said last year he was letting the project go to focus on multifamily rental development.

Reached Tuesday, Frederick declined to comment on the Midas deal.

Smith, who teased the location in a LinkedIn post Tuesday afternoon, said the site came to his attention while searching for Sub Rosa, the Church Hill bakery whose bread he had just tasted for the first time.

MidasChurchHill LinkedIn

Smith posted this photo on LinkedIn with the caption: ‘My new favorite view of the Richmond skyline — from the parking lot of the location we will soon open in Church Hill!’

“A buddy of mine brought a loaf of bread over to my house for a group dinner we had that I fell in love with. I said, ‘Where is this from?’ And he said, ‘Sub Rosa,’ which I’d heard of but I’ve never been to,” Smith said.

Later, when he was downtown with 30 minutes to kill, Smith said, “I plugged ‘Sub Rosa’ into my tracker in the truck, and it took me right by this property. I turned around, jotted the number down, called Brian Berkey, the broker I work with, and about 40 hours later we had it under contract.”

Smith said the deal is scheduled to close in late September or early October. The day after it does, he said he’ll have eight loaner cars and two staffers on site with signs that’ll read: “Midas of Church Hill is open…kind of,” with the loaners offered for discounted service on brakes and tires.

“I’m literally doing business from Day 1,” he said.

Smith said he had looked at four other properties in the Church Hill area but could never get a deal together. Berkey, an agent with Thalhimer, represented him in the deal for the Duke’s Auto site. Lory Markham and Tom Rosman with One South Commercial represented the sellers.

The nearly half-acre site consists of three parcels at 2012 and 2018 E. Broad St. and 304 N. 21st St. The city assessed the parcels at nearly $1.18 million combined.

Midas1

The Midas of Richmond storefront along Arthur Ashe Boulevard opened in 2020. (BizSense file photo)

Smith said he plans to put as much as $1.5 million into improvements to the property, with new landscaping added and renovations to the existing building to include a new roof, decking and paint.

He’s working with architecture firm Baskervill, which also designed the newest Midas space on Arthur Ashe Boulevard. He said a general contractor for the Church Hill site hasn’t been selected.

Smith said he’s hoping to fully open the location next summer. It would be the sixth Midas location in Central Virginia, with shops in metro Richmond and Colonial Heights. Smith said he’s eyeing additional sites for potential stores in Petersburg and Henrico’s Parham-Patterson area.

“There’ll be more stores,” he said.

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Bruce Milam
Bruce Milam
8 months ago

Mark Smith is one of our regions best citizens as well as a successful businessman. His work to solve hunger issues locally thru FeedMore is exemplary. I hope he succeeds at this location.

David Seibert
David Seibert
8 months ago

After rumors years back of Ellwood Thompson and then a residential proposal I can honestly say I did not expect an auto shop here.

Good luck to you Mark and welcome to the neighborhood!

Justin Reynolds
Justin Reynolds
8 months ago

As long as this site has sat vacant I’m glad it’ll be utilized better than it is now. As many people as there are here and along the I-95 corridor they will likely have strong demand.

Joanne Panek
Joanne Panek
8 months ago

I remember years ago, when this was Eck’s Auto Repair – Great location, great service and great employees. I wish Midas the “Best of Luck”

Emily Millhiser
Emily Millhiser
8 months ago

Isn’t this where Dapper Dan’s lot was back in the day?

Michael Morgan-Dodson
Michael Morgan-Dodson
8 months ago

Yep halfmoon house owner and Richmond own eccentric business man Howard “Dan” Hughes (no relation I was told to HH) and owner of “Mad Man Dapper Dan Used Car…Would Give Them Away but My Wife Won’t Let Me.” He was an RVA legend; his poor house is gone but the memories remain.

Emily Millhiser
Emily Millhiser
8 months ago

Yes. My dad worked for him for years.

Elaine Odell
Elaine Odell
8 months ago

Great news and welcome to the neighborhood. This business will provide jobs and a much needed auto service to the community. Scott Motor Company closed earlier this year just down the street and we miss them. Looking forward to patronizing our neighborhood Midas next year.

Mark Smith
Mark Smith
8 months ago
Reply to  Elaine Odell

Thanks, Elaine — we will be employing 9 people there once we are up and running. In fact, I may have found our Store Manager for Church Hill yesterday! I am meeting her in site Wednesday!