Yellow Umbrella expanding to Libbie Mill with takeover of Stables Market

stables1 Cropped scaled

Signs were posted this week announcing The Stables Market’s closure in Libbie Mill. (Mike Platania photos)

Libbie Mill’s original neighborhood market has closed, though its space won’t sit vacant for long.

The Stables Market at 5001 Libbie Mill East Blvd. shut down on Jan. 28, as it makes way for a new offshoot of Yellow Umbrella Provisions.

Brothers Thomas and Tucker Brown, who bought Yellow Umbrella and its longtime location along the Libbie-Patterson corridor in 2020, confirmed that they’re taking over the Libbie Mill space.

yellowumbrella crop 1

Yellow Umbrella’s main store is on Patterson Avenue.

The deal involves Yellow Umbrella acquiring the assets of Stables in a deal that’s scheduled to close this week.

The Browns said that the Libbie Mill Yellow Umbrella will have many of the same offerings as the Patterson store, including hot lunch meals, prepared foods, baked goods and more.

Their Libbie Mill market will not have a full butcher counter or fishmonger like the Patterson location; however, it’ll still offer fresh seafood and meat, the Browns said.

The Libbie Mill deal is the latest example of the Browns’ appetite for expansion. In 2022, they bought the former Blue Bee Cider property in Scott’s Addition, which they’re now converting into a restaurant and market called Ballast.

Stables Market was opened in 2021 by Steve Gooch and his Juno Restaurant Group, offering hot sandwiches and salads as well as prepared meals to-go and other groceries.

Zeus 1

Steven Gooch

“We had a great run at Libbie Mill, but it was simply time to move on,” Gooch said in email to BizSense confirming the pending sale. Filament Business Advisors’ Jason Savedoff is brokering the deal.

Stables was an offshoot of Gooch’s nearly 8-year-old Museum District restaurant of the same name, which he continues to own and operate. The Stables Market deal is the second sale in recent months for Gooch, as he sold his other Museum District restaurant, the Franklin Inn, to a new operator last fall.

The Stables Market space is on the ground floor of Penstock Quarter, which was the first major apartment building to rise at Gumenick Properties’ Libbie Mill-Midtown development.

Gumenick is currently building Harp’s Landing, a five-story, nearly 400-unit apartment building in the heart of the development, which once completed, would bring Libbie Mill’s multifamily tally up to over 1,000 units.

stables1 Cropped scaled

Signs were posted this week announcing The Stables Market’s closure in Libbie Mill. (Mike Platania photos)

Libbie Mill’s original neighborhood market has closed, though its space won’t sit vacant for long.

The Stables Market at 5001 Libbie Mill East Blvd. shut down on Jan. 28, as it makes way for a new offshoot of Yellow Umbrella Provisions.

Brothers Thomas and Tucker Brown, who bought Yellow Umbrella and its longtime location along the Libbie-Patterson corridor in 2020, confirmed that they’re taking over the Libbie Mill space.

yellowumbrella crop 1

Yellow Umbrella’s main store is on Patterson Avenue.

The deal involves Yellow Umbrella acquiring the assets of Stables in a deal that’s scheduled to close this week.

The Browns said that the Libbie Mill Yellow Umbrella will have many of the same offerings as the Patterson store, including hot lunch meals, prepared foods, baked goods and more.

Their Libbie Mill market will not have a full butcher counter or fishmonger like the Patterson location; however, it’ll still offer fresh seafood and meat, the Browns said.

The Libbie Mill deal is the latest example of the Browns’ appetite for expansion. In 2022, they bought the former Blue Bee Cider property in Scott’s Addition, which they’re now converting into a restaurant and market called Ballast.

Stables Market was opened in 2021 by Steve Gooch and his Juno Restaurant Group, offering hot sandwiches and salads as well as prepared meals to-go and other groceries.

Zeus 1

Steven Gooch

“We had a great run at Libbie Mill, but it was simply time to move on,” Gooch said in email to BizSense confirming the pending sale. Filament Business Advisors’ Jason Savedoff is brokering the deal.

Stables was an offshoot of Gooch’s nearly 8-year-old Museum District restaurant of the same name, which he continues to own and operate. The Stables Market deal is the second sale in recent months for Gooch, as he sold his other Museum District restaurant, the Franklin Inn, to a new operator last fall.

The Stables Market space is on the ground floor of Penstock Quarter, which was the first major apartment building to rise at Gumenick Properties’ Libbie Mill-Midtown development.

Gumenick is currently building Harp’s Landing, a five-story, nearly 400-unit apartment building in the heart of the development, which once completed, would bring Libbie Mill’s multifamily tally up to over 1,000 units.

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Ludwig Carlson
Ludwig Carlson
5 months ago

I’m surprised that market lasted as long as it did. If you didn’t know it was there, it was easy to think that space was vacant. Signage was very limited! Best of luck to the Yellow Umbrella!

Bruce Milam
Bruce Milam
5 months ago

It seems so natural to have service retail beneath residential, like in the great cities, but the concept struggles to succeed in the suburbs. The daytime foot traffic doesn’t exist and parking is inconvenient. Signage is poorly conceived because the retail space itself isn’t important to the landlord. His money is made upstairs in the residences, and often the proposed spreadsheets show the retail space income as “zero”. Any profit is an unexpected bonus to the bottom line. Yet, urban planners insist upon the concept as though it will work in time. I’m 72 and I doubt I’ll see that… Read more »

Michael Morgan-Dodson
Michael Morgan-Dodson
5 months ago
Reply to  Bruce Milam

It struggles in downtown too. All that mixed use in new buildings is usually is a small restaurant or market. Around VCU you do see more national retailers but that is more due to students than anything else. I mean look at CNB Tower on Broad. All of that old interior arcade corridor from the right front door to Grace St exits (and the Grace side where gym is) was originally retail shopping and it is nothing now. Even with the tower was empty but the ?Central Fidelity/Wachovia branch was in the lobby a small shoe repair and cafe were… Read more »

Bob Smith
Bob Smith
5 months ago

Fantastic new! Will probably be there every other day.