High-end steakhouse Fleming’s to open in new Short Pump development

flemings stony point scaled

Steakhouse Fleming’s has signed on to be a tenant in the new West Village development in Short Pump. The chain currently has a restaurant at Stony Point Fashion Park. (Jack Jacobs photo)

Another high-end steakhouse is headed to Short Pump, this time a chain that already has a presence in the region.

Fleming’s has inked a lease on a 9,000-square-foot space at the new West Village development at West Broad Street and North Gayton Road, according to an announcement on Thursday from Thalhimer, which brokered the deal.

The building Fleming’s will occupy is under construction and it’s unclear when it will open the new restaurant. It’s also unclear whether Fleming’s, which is owned by restaurant conglomerate Bloomin’ Brands, will shutter its existing Richmond-area location at Stony Point Fashion Park. A spokeswoman for the steakhouse chain declined to comment for this article.

Fleming’s is at least the second tenant to sign on at West Village, a project being developed by local firm Rebkee.

Fink’s Jewelers was the first tenant to be publicly announced when construction began last year. Fink’s will be relocating its nearby store at Short Pump Town Center to the 8,500-square-foot spot at the new development. A Fink’s spokeswoman said Thursday the West Village store could potentially open in the early spring.

Rebkee principal Dan Hargett told BizSense around this time last year that the development would entail 50,000 square feet of commercial space and about 100 two-over-two condos at an estimated project cost of more than $50 million.

west village rendering

A rendering of West Village, an under-construction development at West Broad Street and North Gayton Road in Short Pump. (BizSense file)

Fleming’s eyes Short Pump just as two new-to-market competitors, Fogo de Chão and Perry’s Steakhouse & Grille, opened nearby locations in February.

The Fleming’s announcement also comes as its parent company looks to trim its restaurant footprint. Bloomin’ Brands in a February earnings call shared plans to shutter 41 locations across multiple brands, CNN reported.  In addition to Fleming’s, Bloomin’ Brands is also the parent company of Outback Steakhouse, Bonefish Grill and Carrabba’s. The company hasn’t disclosed the locations of the restaurants it plans to close.

flemings stony point scaled

Steakhouse Fleming’s has signed on to be a tenant in the new West Village development in Short Pump. The chain currently has a restaurant at Stony Point Fashion Park. (Jack Jacobs photo)

Another high-end steakhouse is headed to Short Pump, this time a chain that already has a presence in the region.

Fleming’s has inked a lease on a 9,000-square-foot space at the new West Village development at West Broad Street and North Gayton Road, according to an announcement on Thursday from Thalhimer, which brokered the deal.

The building Fleming’s will occupy is under construction and it’s unclear when it will open the new restaurant. It’s also unclear whether Fleming’s, which is owned by restaurant conglomerate Bloomin’ Brands, will shutter its existing Richmond-area location at Stony Point Fashion Park. A spokeswoman for the steakhouse chain declined to comment for this article.

Fleming’s is at least the second tenant to sign on at West Village, a project being developed by local firm Rebkee.

Fink’s Jewelers was the first tenant to be publicly announced when construction began last year. Fink’s will be relocating its nearby store at Short Pump Town Center to the 8,500-square-foot spot at the new development. A Fink’s spokeswoman said Thursday the West Village store could potentially open in the early spring.

Rebkee principal Dan Hargett told BizSense around this time last year that the development would entail 50,000 square feet of commercial space and about 100 two-over-two condos at an estimated project cost of more than $50 million.

west village rendering

A rendering of West Village, an under-construction development at West Broad Street and North Gayton Road in Short Pump. (BizSense file)

Fleming’s eyes Short Pump just as two new-to-market competitors, Fogo de Chão and Perry’s Steakhouse & Grille, opened nearby locations in February.

The Fleming’s announcement also comes as its parent company looks to trim its restaurant footprint. Bloomin’ Brands in a February earnings call shared plans to shutter 41 locations across multiple brands, CNN reported.  In addition to Fleming’s, Bloomin’ Brands is also the parent company of Outback Steakhouse, Bonefish Grill and Carrabba’s. The company hasn’t disclosed the locations of the restaurants it plans to close.

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Brian Ezzelle
Brian Ezzelle
1 month ago

The Short Pump Carrabas recently closed I believe.

Justin Reynolds
Justin Reynolds
1 month ago

Can Short Pump support yet another steakhouse? Steakhouses in general are a dying segment since they primarily appeal to boomers and I’d be surprised to see this as a successful move given that area is already strangled with traffic due to lack of infrastructure in this part of Henrico.

David Humphrey
David Humphrey
1 month ago

So boomers don’t go there because it is strangled by the traffic caused by people going there?

There is a lack of infrastructure in Short Pump? You’re in luck because in addition to the massive amount of road infrastructure already out there, a new interchange is in the works for North Gayton and 64. .

Lilly MacKenzie
Lilly MacKenzie
1 month ago
Reply to  David Humphrey

Oh, joy. Just what everyone wants (NOT!) Acres and acres of tar and cement, less green space, more traffic, and another massive road infrastructure project to add to the already impossible traffic flow on Broad Street in Short Pump. BTW, who’s leasing the huge empty Nordstrom’s property in Short Pump Town Center? Or Fink’s once they relocate? Or many of the other smaller stores that are going out of business there? But let’s keep on deforesting and building more and more condos and retail stores to fill the pockets of developers and Henrico County’s tax coffers. The inmates are running… Read more »

George MacGuffin
George MacGuffin
1 month ago

Bravo Lilly! Love this comment, reading it brought such exhiliration. People out there get it.

Then I glanced at my wedding band and Roxette’s haunting words instantly played through my mind “… but it’s over now… it’s where the wind blows”

David Humphrey
David Humphrey
1 month ago

You may not like it but it seems there are plenty of people that do since it is so crowded that there is “traffic nightmares”.

As for the more development comment. Goochland people don’t want it. Varina people don’t want it. Hanover people don’t want it. Chesterfield people don’t want it. Richmond people don’t want it. So, where is supposed to go. The population keeps increasing. Where are people going to live, work, and shop?

George MacGuffin
George MacGuffin
1 month ago
Reply to  David Humphrey

Uh, a real town?
On a grid street pattern? Where people can walk?
The way people used to when societies were functional.

Instead we get car dependent collector roads with chain strip-malls and condo/apt. tenements tossed in.
Places where nobody wants to be but have to be.

Sandra Warwick
Sandra Warwick
1 month ago

In theory, grid layouts seem sensible. But people do not want to live on through streets, so developers tend to build cul de sac communities with limited access because “that’s what the market” supports.
”mixed use” zoning allegedly allows “neighborhood” scale businesses near homes. So, residents of the mixed use project at Gayton and Broad can walk to Finks for their daily jewelry needs, but may need to drive to buy groceries or coffee

John Sutphin
John Sutphin
1 month ago
Reply to  David Humphrey

No one goes there nowadays, it’s too crowded.

-Yogi Berra

Frank Dean
Frank Dean
1 month ago
Reply to  John Sutphin

And the award goes to….

George MacGuffin
George MacGuffin
1 month ago

Good point Mr. Reynolds. As luck would have it, I have a solution: the monorail. Let’s see Short Pump for what it truly is: an enormous and crowded airport terminal. What are the 2 places most rational people loathe finding themselves in? Malls and Airports (prisons and musical theater productions are a given). But most large airports have an advantage: the railway train or monorail linking terminals and concourses. Imagine parking your mall-terrain vehicle or Family Truckster at one end of Short Pump and riding to your heart’s content to the other end without traffic and white-knuckled drivers in store-by-fours… Read more »

William Muse
William Muse
1 month ago

Well, sir, there’s nothing on earth
Like a genuine, bona fide
Electrified, six-car monorail

George MacGuffin
George MacGuffin
1 month ago
Reply to  William Muse

You know, a town with money is a little like the mule with the spinning wheel. No one knows how he got it and danged if he knows how to use it. -Lyle Lanley

Last edited 1 month ago by George MacGuffin
Michael Boyer
Michael Boyer
1 month ago

Tom Leanards has prime rib on sale if you’re in the Short Pump area.fyi

Craig Davis
Craig Davis
1 month ago

Tales of the steakhouse’s death may be greatly exaggerated. My experiences have shown them to be doing just fine. I’m not a steak or steakhouse fan but my teenage son is. In the last year or so we have been to Flemings, Firebirds and Buckheads and each time it was difficult to get a reservation and packed once we got there. We were also unable to get a reservation until late at Bookbinders and Ruth Chris when we tried those times.

George MacGuffin
George MacGuffin
1 month ago
Reply to  Craig Davis

There certainly is a trend among young men to embrace the dapper and the bespoke.
They want quality and craftsmanship. Be it leather footwear, Swiss timepieces, Cuban tobacco, lafite Bordeaux, or prime cuts.
Double bypasses are in again.
The sun is setting on the kale and quinoa epoch, or at least on the weekends.

Travis Jordan
Travis Jordan
1 month ago
Reply to  Craig Davis

Craig we ate at Buckheads a few weeks ago and we are VIP’s so we were able to get our place at the bar. We dont mind paying extra for good quality.

George MacGuffin
George MacGuffin
1 month ago

I sincerely admire Short Pump’s defiance of unelected cricket-meal peddler Klaus Schwab. They’re not doubling down on beef, they’re tripling down. It’s what’s for dinner in consumption mecca.

Smart move, the money a collector horologist can save in the cratering luxury watch segment can see them leaving Fink’s for 45 oz. Tomahawk cuts for the whole family at Fleming’s!

Is it really unclear what will happen at the Stony Point location? What is the fate of 99% of Stony Point restaurants? Shutters.

Travis Jordan
Travis Jordan
1 month ago

PF Changs is leaving after their lease it up as well. More money in Shortpump thats why Flemings and PF Changs are leaving.

Tom Gates
Tom Gates
1 month ago

Virginia, the new New Jersey. With all of those voracious politicians comes the need for more steakhouses.

Sandra Warwick
Sandra Warwick
1 month ago

mixed use zoning allegedly combines residential uses with “neighborhood” scale amenities. This enclave will allow residents to walk to Finks for their everyday jewelry needs and stop for dinner at the steakhouse. They will need to drive for groceries, coffee, a drug store and so forth. Admittedly, the high cost of new construction puts lease rates out fo reach for the small businesses that everyone wants, but seem to have become a dying breed.

Brian Glass
Brian Glass
1 month ago

In all probability the Stony Point Flemings will close, when the Short Pump location opens. That would enable a smooth transition with a seasoned staff. This would be another dagger in the future of the Stony Point Mall.

The marketplace will determine success or failure of “another steak house.” Not all steakhouses are equal. Some customers are price sensitive, and might prefer one over another. Taste is another preference.

Ed Christina
Ed Christina
1 month ago
Reply to  Brian Glass

Aren’t the building apartments in the Stony Point parking lot?

Michael Boyer
Michael Boyer
1 month ago

You can’t go wrong choosing Buckheads.