Expedia.com is shopping for a new ad agency and The Martin Agency is among a group of three finalists, Adweek reports. The three (the other firms are from New York and Boston) were selected from a group of six agencies competing for the creative duties on the travel site’s ad account. Final presentations are expected… Read more »
advertising
Is it me, or are there a ton of marketing firms in this town?
We’ve been reporting a lot lately on marketing firms that seem to be sprouting up left and right. (Click here and here.) We’ve received several more news releases about others and haven’t had time to learn about their stories. But the timing seems indirectly correlated with demand, and that could pose trouble for the new… Read more »
What’s the deal with that radio ad?
The RBS Ad Report Card: Certain voices are instantly recognizable. Think Bob Dylan, James Earl Jones and John O’Hurley. That last guy isn’t particularly famous, but his voice is. He played the catalog honcho J. Peterman on Seinfeld. Perhaps you’ve also heard him on local radio station 98.9 Liberty, spouting 5-second tidbits about Richmond and… Read more »
Former Martin Branding partner launches own firm
Local marketing consultant Jake Crocker has left Martin Branding Worldwide to start his own firm, Crocker Strategic Marketing. Crocker was a partner and director of brand marketing at Martin Branding. He left in December and decided to go into the new year with a new beginning as his own boss.
RBS Ad Report Card: VCU Hospital’s strong dose of scary
The ad’s goal is is to make sure people know that the new $184 million facility is available, but might the ads just be too darn depressing?
Window’s Latest Ad Falls Flat, Despite Gates and Seinfeld
What’s the deal with commercials starring people who have nothing to do with the product? Windows latest attempt to win back the market from punky Apple comes in the form of a series of commercials starring Bill Gates and Jerry Seinfeld. Apple’s ads have had success because they combine humor with a common message: Apples… Read more »
It’s time for change, reverse the ad spending slump
A close presidential race – especially for Virginia’s Electoral College votes – could provide a much-needed boost to Richmond’s media companies. TV stations will likely benefit the most, those familiar with the topic say. But catering companies, venues, and consultants might get smaller pieces of the election-spending pie.
Ads land at airport security
Perhaps you’ve noticed them, too. At first your trip starts out normally. You approach airport security fiddling with your boarding pass. You take a laptop out of its protective sleeve and check your Ziploc bag loaded with small, see-through bottles of fluid (no more than 4 ounces, mind you!). But something seems different.