A Richmond company just launched a campaign that targets people’s desire to achieve their dreams.
recession marketing
Recession-themed ad: Sound Investment
While we found advertisements that play off of the economic hype are slow to catch on at the local level, one example was brought to our attention today. Richmond Piano has been running an ad on WCVE Public Radio for about a month that advises listeners: “make a sound investment: play the piano.” “We’ve been… Read more »
The recession special
Local advertisers, it seems, don’t want to remind us of the lousy economy. But national advertisers are rolling out more and more ads that address the country’s current economic situation, sometimes opting for a humorous tack. A Denny’s ad asks “Who’s gonna bail you out?” to advertise a $4 breakfast special. Crate & Barrel magazine… Read more »