A barbecue showdown is heating up on a street in Midlothian.
Shane’s Rib Shack, an Atlanta-based barbecue chain, on Tuesday opened its first Richmond area location.
It sits at 11501 Busy St. in the Courthouse Crossing shopping center, across the street from a Virginia Barbeque location.
“Richmond is part of the barbecue heartland, and we are very proud to add Shane’s Rib Shack to the scene,” restaurant founder Shane Thompson said in a prepared statement.
Shane’s was founded in Atlanta in 2002. The Midlothian restaurant is its 68th location nationwide. It is holding grand opening festivities beginning Friday, with food giveaways each day this weekend.
The Midlothian location is owned by Richmond-based Edmonds Capital, LLC, founded by Rice Edmonds. Edmonds also owns a Shane’s in Fredericksburg and has been an investor in the chain since Thompson and Edmonds bought the company from Raving Brands in 2009.
Thompson originally sold Shane’s to Raving Brands in 2004.
Shane’s joins a crowded Richmond barbecue scene. Q Barbeque has four Richmond locations, while national chain Dickey’s Barbecue Pit operates two. Chesterfield startup Bigs BBQ is planning a second location downtown, and the Estes BarB’Que food truck has a storefront location in the works for Jackson Ward. Buz and Ned’s also opened a second location last year.
Shane’s spokeswoman Rachel Turk-Settle said the restaurant hopes to stand out from the crowd through its community involvement.
A portion of the opening weekend’s proceeds will be donated to PACKids, an organization that aims to bring a new children’s hospital to Richmond.
“We’re more than just barbecue,” she said.