A fast-growing online grocery delivery service is making a push to gobble up more Turkey Day sales in Central Virginia.
Relay Foods launched a special section of Thanksgiving staples to help customers to plan their meals and help the company to draw more volume out a busy season for grocers.
Sarah Yates, Relay Foods’ vice president of marketing and merchandising, said Thanksgiving business is booming for the Charlottesville-based company, which has had a steady presence in Richmond since it entered the market in 2010.
Although it has done a Thanksgiving promotion in the past, the company said this year’s effort is the largest. The promotion includes recipes from Richmond food blogger Tim Vidra and a selection of locally made foods. Customers can buy side dishes and desserts from Charlottesville companies HotCakes and BreadWorks Bakery & Deli and frozen free-range turkeys from Heartland Harvest Farm of Mount Solon, Va.
Yates said Relay sold out of fresh, organic turkeys in less than 24 hours.
The company wouldn’t share specific dollar amounts but said Thanksgiving sales have been at least double what they were last year. On Monday, numbers were up 135 percent over 2012, Yates said.
“It makes Thanksgiving less hectic,” Yates said of the draw for customers.
Relay operates in Virginia, Maryland and Washington. About a third of its customers are in Richmond, where it operates a distribution facility in Scott’s Addition.
The company raised $8.25 million in capital this year. That’s in addition to more than $5 million in venture funding it has received since launching in 2008.
Read more: Relay makes a move in online grocery race