A local startup is further stretching the boundaries of the Scott’s Addition fitness scene.
Adrian McCavitt and Lauren Davis plan to open the Yoga Dojo at 1219 Highpoint Ave. this fall. The Richmond yoga teachers have leased the 1,000-square-foot former tailor’s shop on a block that borders West Broad Street.
The Yoga Dojo will hold classes seven days a week throughout the day and evening. It will lead classes in rocket yoga, a style developed in the 1980s by Larry Schultz, who at the time was traveling on tour with the Grateful Dead.
“He created a system for everyone to follow their own creative selves,” McCavitt said.
The drop-in rate at The Yoga Dojo will be $15, and new members can get a month of unlimited classes for $60. A 45-minute express class will be offered midday for those trying to squeeze a little downward dog into their lunch break.
“Hopefully it gets people out of their office chairs and onto their yoga mats,” Davis said.
McCavitt will teach full-time at the dojo. Davis, an employee of nearby company Light Tape, will work at the studio part-time. The pair met after Davis attended a yoga class led by McCavitt. They both studied rocket yoga in San Francisco and said they’ve created a following for it in the course of their freelance work in Richmond.
“We were seeing more people excited about rocket,” McCavitt said. “We knew we had discovered something really special.”
McCavitt and Davis said they hope to keep their start-up costs under $15,000 and are financing the venture themselves. Tom Kelly of Community Group Inc., a yoga practitioner himself, is doing the construction work.
“It’s kind of nice to have the yogi touch in the studio,” McCavitt said.
McCavitt and Davis like Scott’s Addition because of its architecture and momentum. Davis works around the corner, and McCavitt is a resident of the neighborhood. He spotted the future studio while out walking his dog.
“We kind of liked the industrial vibe,” Davis said. “It’s up-and-coming.”
To build some momentum of their own, McCavitt and Davis offer free classes on Friday and Sunday at 6:30 at the Carillon.
While there may be no other yoga studio in Scott’s Addition, there are plenty around Richmond. P.U.R.E. Yoga is open on Westwood Avenue, just west of Interstate 195. The Hot Yoga Barre is open at Willow Lawn, Carytown is home to Yoga Source and Ashtanga Yoga Richmond, and Om On Yoga is open on Libbie Avenue.
And there are other fitness ventures up and running or in the works in Scott’s Addition, including CrossFit Full Circle on Belleville Street and a forthcoming Crunch Fitness gym on West Broad Street, both of which already or will offer yoga classes.
McCavitt said the competition isn’t disrupting his chakras.
“We don’t feel like we’re entering a competitive market,” McCavitt said. “It’s really the more the merrier.”
Correction: A previous version of this story misidentified P.U.R.E. Yoga on Westwood Avenue as The Yoga Source. Yoga Source is a studio in Carytown.
A local startup is further stretching the boundaries of the Scott’s Addition fitness scene.
Adrian McCavitt and Lauren Davis plan to open the Yoga Dojo at 1219 Highpoint Ave. this fall. The Richmond yoga teachers have leased the 1,000-square-foot former tailor’s shop on a block that borders West Broad Street.
The Yoga Dojo will hold classes seven days a week throughout the day and evening. It will lead classes in rocket yoga, a style developed in the 1980s by Larry Schultz, who at the time was traveling on tour with the Grateful Dead.
“He created a system for everyone to follow their own creative selves,” McCavitt said.
The drop-in rate at The Yoga Dojo will be $15, and new members can get a month of unlimited classes for $60. A 45-minute express class will be offered midday for those trying to squeeze a little downward dog into their lunch break.
“Hopefully it gets people out of their office chairs and onto their yoga mats,” Davis said.
McCavitt will teach full-time at the dojo. Davis, an employee of nearby company Light Tape, will work at the studio part-time. The pair met after Davis attended a yoga class led by McCavitt. They both studied rocket yoga in San Francisco and said they’ve created a following for it in the course of their freelance work in Richmond.
“We were seeing more people excited about rocket,” McCavitt said. “We knew we had discovered something really special.”
McCavitt and Davis said they hope to keep their start-up costs under $15,000 and are financing the venture themselves. Tom Kelly of Community Group Inc., a yoga practitioner himself, is doing the construction work.
“It’s kind of nice to have the yogi touch in the studio,” McCavitt said.
McCavitt and Davis like Scott’s Addition because of its architecture and momentum. Davis works around the corner, and McCavitt is a resident of the neighborhood. He spotted the future studio while out walking his dog.
“We kind of liked the industrial vibe,” Davis said. “It’s up-and-coming.”
To build some momentum of their own, McCavitt and Davis offer free classes on Friday and Sunday at 6:30 at the Carillon.
While there may be no other yoga studio in Scott’s Addition, there are plenty around Richmond. P.U.R.E. Yoga is open on Westwood Avenue, just west of Interstate 195. The Hot Yoga Barre is open at Willow Lawn, Carytown is home to Yoga Source and Ashtanga Yoga Richmond, and Om On Yoga is open on Libbie Avenue.
And there are other fitness ventures up and running or in the works in Scott’s Addition, including CrossFit Full Circle on Belleville Street and a forthcoming Crunch Fitness gym on West Broad Street, both of which already or will offer yoga classes.
McCavitt said the competition isn’t disrupting his chakras.
“We don’t feel like we’re entering a competitive market,” McCavitt said. “It’s really the more the merrier.”
Correction: A previous version of this story misidentified P.U.R.E. Yoga on Westwood Avenue as The Yoga Source. Yoga Source is a studio in Carytown.