The coworking trend is popping up in Richmond once again, this time with a concept that’s catering largely toward women.
The Broad is preparing to open in early 2018 in a 2,500-square-foot space at 209 Foushee St., near the corner of East and West Broad Street.
Owner Ali Greenberg said while The Broad is deliberately designed for women, it’s open for people of all backgrounds.
“No one is excluded,” said Greenberg, a recent Richmond transplant from New York City whose background is in advertising and brand strategy. “We are not anti-men at all. We’re just building a space specifically with women in mind, just like a barre studio.”
Tenants in the space will be referred to as “Broads,” which Greenberg said is a way of showing how The Broad is open to anyone who identifies as feminine, regardless of gender.
“We think it’s more encompassing of an idea rather than just a gender … It’s more of identification than what you’re assigned,” she said.
Greenberg said after moving to Richmond about a year ago she wanted a more social experience from a coworking space. The floor plan at The Broad will feature an open, communal workspace, private meeting room, lounge area, coffee bar and other amenities.
“What I was needing was community,” Greenberg said. “I was new to the city and needed a space to be a part of. As a freelancer and independent consultant, I didn’t need an office, I needed a workspace.”
The Broad is being designed by Stevie Toepke of Flourish Spaces, and will be outfitted with products from local vendors such as 68 Home, Maven Made and Burn Down For What Candles. Other amenities will include weekly yoga classes, a book club and workshops, panels and events.
Memberships at The Broad start at $300 for six months. Greenberg said she has about 40 members already signed on, ranging from lawyers to designers to accountants.
“It’s by no means limited to people who work on laptops,” she said.
The Broad will share the 107-year-old building with photographer Sonny Bowyer and architecture firm Price Simpson Harvey. One South Realty’s Ann Schweitzer Riley and Madeleine Alderman brokered the lease.
Coworking spaces have been opening steadily in Richmond in recent years. Gather soon will add a third location in Short Pump to go with its downtown and Scott’s Addition outposts. 804RVA opened at 1657 W. Broad St. in 2011.