The Pitch: Advertising and marketing news for 1.30.18

Initiate-it was named agency of record for HobbyTown USA, a national toy and hobby merchandise retailer. The agency beat out firms from other metros including Chicago and Minneapolis. Work will include a new campaign set to launch early this year.

Addison Clark was hired to create a new mobile-friendly website for Network Data Security Experts, a local IT firm.

TribleWork launched a website for Fire & Life Safety America, a Richmond-based fire protection equipment supplier. The web design firm worked with Workshop Digital on search optimization.

RVA Video produced a film for Stephen Gould Corp. on the company’s ribbon-cutting and opening of its Scott’s Addition office. The firm also filmed a promotional clip for a charity event co-starring Stephen Gould managing partner Michael Falcone.

TFB Agency picked up McDonald’s as a client. The firm will be handling PR and media relations for the restaurant chain’s regional co-op.

Fable was named agency of record for SPARC (School for the Performing Arts in the Richmond Community). The agency will provide brand and creative strategy and collaborate with Richmond-based Kate Carpenter Design on a new identity system and branding campaign to include print, digital, outdoor and broadcast.

sheltering arms website

Torx developed a website for Sheltering Arms Physical Rehabilitation Centers.

Torx developed a new website for Sheltering Arms Physical Rehabilitation Centers. The mobile-friendly site was designed to showcase the centers’ physical rehab services and includes a new patient portal and online bill pay capability. Torx also handled branding and designed a logo for River Fox Realty, a local real estate brokerage.

Studio Flatland worked with MDB Communications to produce an animated holiday video for Truth Initiative. The 30-second clip features frame-by-frame animation and painted backgrounds and characters designed by Flatland.

Springstory was hired by Armenian Food Festival to develop a PR campaign for the festival’s 60th anniversary. The firm led PR last fall for festival organizer St. James Armenian Church.

Springstory worked with Boka Tako on PR and a website design refresh, and it worked with local startup OccasionGenius on a six-month content marketing project that included PR and influencer development work. Firm founder Jason Roop also served as a communications consultant and keynote speaker for Hopewell/Prince George Chamber of Commerce’s 98th annual fall mixer.

Green Fin Studio rebranded from Chesapeake Environmental Communications and moved its headquarters from Gloucester to the Hotel John Marshall building.

V4 Development launched a website for Welld Health, a Charlottesville-based wellness program provider. The downtown-based tech development firm is also developing mobile apps for the client to be launched in February.

Kelley produced three videos for Marriott & Co. highlighting the local investment bank’s M&A and capital raising services. The videos are posted on Marriott’s website and profile the firm’s deals with Richmond companies. BJ Robinette served as director of photography.

The King Agency launched a campaign introducing a new sports medicine center on the campus of Sentara Martha Jefferson Hospital. The campaign promotes the Charlottesville hospital’s new facility and physicians and includes TV, print, digital and radio.

Slice picked up four new clients. The small business division of Red Orange Studio is working on marketing strategy for Laughing Llama Studio, a Midlothian-based sewing studio. It is also beginning branding campaigns for local startups Brain Box Solutions and Olsten Building and a website for Orange Creative Design, a graphic designer in Moseley.

Wildfire’s Richmond office signed its first three clients. The agency is designing collateral and direct mail and advising marketing planning for food delivery service Chop Chop RVA. Virginia Auto Dealers Association selected Wildfire to develop a new responsive website.And Central Virginia Salvation Army Boys & Girls Club will receive pro bono brand strategy and communications services.

Ost Haus won a platinum Hermes Creative Award and a CASE Circle of Excellence Award for its “Major in Amazing” reel produced for VCUarts.

Madison+Main hired Brandy Seay as a business manager. She was previously a national sales manager for Mavalério and a human resources manager for Daystar Desserts.

The Martin Agency named Karen Costello as chief creative officer. She replaces Joe Alexander and is the first female CCO in the company’s 53-year history. The 25-year industry vet, previously with Deutsch in Los Angeles, joined Martin in mid-2017 and co-led the creative department in an interim role after Alexander’s exit in December.

Elevation made four new hires: Joe Castro, a search engine marketing manager, previously director of paid media at Fathom in Cleveland; Corey Lane, a senior account executive, formerly a business development supervisor at The Martin Agency; Bryce Praught, an art director/designer, previously a designer for Miller Creative in New Jersey; and Lauren Prezioso, a project manager, formerly an account services manager at Royall & Co.

muck boot ad

Elevation created a national digital campaign for Muck Boot Company.

Elevation created a national digital campaign for Muck Boot Company. The campaign, which concluded last month, highlighted the footwear company’s Vibram Arctic Grip sole with the headline: “No matter how slick, we make sure you stick.”

Whittington Consulting hired Kim Keate as account manager. She was previously with ndp. The firm also released a national research report for Senior Care Growth called “2018 State of Senior Care Sales and Marketing.”

Overcoast and Rainmaker Studios launched a satellite production and recording studio in New York City. Called OC2, the space is a joint venture between the two companies.

93 Octane completed a rebrand of Dominion Arts Center to Dominion Energy Center for the Performing Arts, following Dominion’s recent name change to Dominion Energy. A new identity system includes logos, collateral, signage and a redesign of the Carpenter Theatre marquee. Work also included creation of five 24-foot banners featuring artwork by local artist Page Hayes.

93 Octane also completed collateral for Goodwill of Central and Costal Virginia to promote its workforce development programs. The new material, branded GoodwillWorks, showcases the program’s work with local businesses to fill job vacancies.

Initiate-it and In Your Ear Studios hosted a panel discussion titled “Navigating the Creative Evolution in Advertising.” The event, held Jan. 25 at In Your Ear, featured panelists Jimmy Ashworth with ndp, Letitia Jacobs with Arts & Letters Creative Co., Andrew LeVasseur with VCU Brandcenter, Anne Powell and Libby Rosebro with initiate-it, Evita Puente with Capital One, and Jeannette Tyson with The Martin Agency. Martin’s Chris Mumford moderated the panel.

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John Lindner
John Lindner
3 years ago

Ost Haus’s video for VCUarts is awesome! Congrats on the well deserved win.