Updated: VUU pays nearly $3M for motel site; mixed-use building, hotel considered

The motel site is across the street from the VUU campus. (BizSense file photo)

After soliciting development proposals earlier this year, Virginia Union University has closed on its purchase of a neighboring motel property it has eyed for an expansion of its campus in Richmond’s Northside.

University officials held a press conference Tuesday announcing the purchase of the former Budget Inn of Richmond motel at 2201 N. Lombardy St., across the intersection of Lombardy and Brook Road from VUU’s campus.

The motel site at 2201 N. Lombardy St., beside Brook Road.

The university paid $2.9 million for the site in a deal that closed Dec. 5, city property records show. The property was purchased from Surjaya Corp., which purchased the motel in 2006 for $1.2 million.

The latest city assessment valued the 0.9-acre property at $543,000.

President Hakim Lucas, who was joined at the press conference by fellow university administrators and City Councilman Chris Hilbert, said the project will allow VUU to expand beyond its existing campus footprint.

With the purchase, Lucas said, “We have said that we now control our environment, that we are going to be a player in the city, that someone else is not going to dictate how we expand and not going to dictate our future.”

VUU President Hakim Lucas. (Photos by Jonathan Spiers)

Lucas said the site is planned for a multi-story, mixed-use building that would house businesses on the street level and educational programming above.

He said the university would like for the building’s upper floors to house a 50- or 60-bed hospitality management program and the ground floor to consist of storefronts for small businesses. He said VUU is looking for minority-owned small businesses to fill those spaces.

Noting the retail component, Lucas said, “That’s important, because we want to do a project that lends back to the tax base.”

A conceptual rendering and site plan displayed Tuesday showed a four-story, primarily glass-sided building with signage reading “The Union.” The renderings and site plan, both by architecture firm BCWH (now Quinn Evans), were titled “Hotel conceptual study” and detailed rooms labeled “conference center,” “restaurant” and “guest rooms.”

A conceptual rendering of the building planned for the site.

Officials stressed that the project remains conceptual, though Lucas said a development firm has been selected from among two responses the university received to an RFP it put out earlier this year. Lucas said he could not yet disclose the developer, though he shared that the firm is minority-owned and Virginia-based.

VUU made the purchase using available resources and without incurring debt, according to a release. The university had the property under contract as of late March.

The motel site was among properties included in a city-initiated rezoning this year aimed at implementing an area-wide revitalization plan adopted in 2016. Called the VUU/Chamberlayne Neighborhood Plan, it calls for mixed-use, pedestrian-friendly development that would create a “neighborhood center” in the area of Lombardy, Brook and Chamberlayne Avenue.

Hilbert, whose council district includes VUU, praised the purchase in his remarks, describing the move as “a leadership role for HBCUs (historically black colleges and universities) across the country.”

Tuesday’s press conference was held on VUU’s campus.

“This is a twofer, as we say in politics, not only taking over a property that quite frankly hasn’t been our shining our star, but turning that into a beautiful building that will be functional for the university, as well as the community, the city and the region,” Hilbert said.

The purchase adds to other initiatives underway at VUU to enhance its campus, which dates back to the 19th century. Taylor & Parrish Construction is in the midst of an effort to restore the university’s Industrial Hall building, a sagging stone structure alongside the interstate that is planned to become an art gallery and museum.

Investment continues around campus as well, as a 224-unit apartment development is planned nearby at 2009 Brook Road and 2011 Northumberland Ave. The $32 million project by a group that includes local contracting firm Loughridge & Co. received city approval earlier this year.

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David HumphreyAshton DayChristian AustellEd ChristinaJohn Lindner Recent comment authors
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Charles Frankenhoff
Charles Frankenhoff

Good for VUU. A strong Virginia Union is good for Richmond (and vice versa)

Christian Austell
Christian Austell

I agree. The street level design retail and public spaces should be designed by VUU students with local Richmond urban planners. I would love to see student and faculty projects display of what is being taught and connection to real world commerce

John Lindner
John Lindner

This is good news, as the redevelopment of this prominent location has the potential to reset the tone of the neighborhood. Let’s hope that the university develops it in a way that connects it to the community, instead of gating it off. Fingers crossed.

Ed Christina

Actually, just tearing that place down and having a vacant lot would make the area safer John Linder, and if they follow your suggestions even better.

Christian Austell
Christian Austell

This is great news. The development should be open for retail at street level and fresh food access.

Ashton Day
Ashton Day

Interesting that a college is jumping into development and the mixed use bandwagon. From figures quoted if they are valid, VUU paid a pretty good price relative to value of the property. We see this more and more, colleges building and building, and they do it sparing no expense. Real estate seems to be a secondary, maybe becoming primary, business for colleges. GMU recently unveiled their plans for a luxury building built like “no other building in the state”. Colleges report they have to produce eye candy luxury atmosphere campuses to remain competitive, what happened to the days when colleges… Read more »

David Humphrey
David Humphrey

Mixed-use is actually the traditional type of development all over the world. The suburban form of development dependent on individual transportation was not seen in the world until just the last century, and mainly only in the US. So, if there is anything that is a bandwagon that is probably it.

In an area like this, it makes sense that if a university was putting in a facility to house students they would also put in first floor retail that they could then rent out and recoup some of the costs of the structure.