The Pit and The Peel preps two new locations, sells its building in the Fan

Pit and Peel

Juice bar The Pit and The Peel renovated a former print shop into its Fan location. (Mike Platania photo)

With two new locations in the pipeline, a local juice bar chain has a new landlord who happens to be a familiar face.

Last week The Pit and The Peel sold its Fan building at 1210 W. Main St. for $1.4 million, city records show. The buyer was J2G LLC, an entity tied to Ashley L. Taylor Jr.

Craig Brosius, who co-owns the juice bar with Kevin Urbanowski, said Taylor is a previous investor in The Pit and The Peel.

“It was just an internal transfer with the partners,” Brosius said of the deal. He added that the business now has a lease at the building in the Fan and that the sale won’t change its operations there.

In early 2020, Brosius and Urbanowski bought the former Anderson Printing Co. building on Main Street for $375,000 and set out to renovate it to include a rooftop patio. It was mostly recently assessed by the city at $385,000.

The Pit and The Peel is also preparing to shuffle its location to the west.

Last year, it signed on to open a store in the ongoing Westhampton Commons project at the corner of Libbie and Patterson avenues. The Pit and The Peel will swap its Carytown location in favor of the new mixed-use project that’s rising on the site of the former Westhampton School.  Brosius said they’d been in a holding pattern on work at Westhampton until recently.

“We just got the contractors restarted on it,” he said regarding the Westhampton Commons spot. “We’re hoping to have it open and running by May 1.”

Brosius added that a Norfolk location for The Pit and The Peel is also nearing completion. In the works since 2019, the pandemic and The Pit and The Peel’s Richmond projects delayed its entrance into the Norfolk market. But Brosius said they’re now planning a July opening.

The Norfolk and Westhampton spots add to the chain’s stores in the James Center and Short Pump Town Center.

“We’re firing on all cylinders again,” Brosius said.

Pit and Peel

Juice bar The Pit and The Peel renovated a former print shop into its Fan location. (Mike Platania photo)

With two new locations in the pipeline, a local juice bar chain has a new landlord who happens to be a familiar face.

Last week The Pit and The Peel sold its Fan building at 1210 W. Main St. for $1.4 million, city records show. The buyer was J2G LLC, an entity tied to Ashley L. Taylor Jr.

Craig Brosius, who co-owns the juice bar with Kevin Urbanowski, said Taylor is a previous investor in The Pit and The Peel.

“It was just an internal transfer with the partners,” Brosius said of the deal. He added that the business now has a lease at the building in the Fan and that the sale won’t change its operations there.

In early 2020, Brosius and Urbanowski bought the former Anderson Printing Co. building on Main Street for $375,000 and set out to renovate it to include a rooftop patio. It was mostly recently assessed by the city at $385,000.

The Pit and The Peel is also preparing to shuffle its location to the west.

Last year, it signed on to open a store in the ongoing Westhampton Commons project at the corner of Libbie and Patterson avenues. The Pit and The Peel will swap its Carytown location in favor of the new mixed-use project that’s rising on the site of the former Westhampton School.  Brosius said they’d been in a holding pattern on work at Westhampton until recently.

“We just got the contractors restarted on it,” he said regarding the Westhampton Commons spot. “We’re hoping to have it open and running by May 1.”

Brosius added that a Norfolk location for The Pit and The Peel is also nearing completion. In the works since 2019, the pandemic and The Pit and The Peel’s Richmond projects delayed its entrance into the Norfolk market. But Brosius said they’re now planning a July opening.

The Norfolk and Westhampton spots add to the chain’s stores in the James Center and Short Pump Town Center.

“We’re firing on all cylinders again,” Brosius said.

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LARS DANCE
LARS DANCE
2 years ago

Just as I predicted, after incompetent and anti-constitutional Democrat governance allowed BLM and antifa riots all throughout downtown and shockoe and the bottom that is now A wasteland of boarded-up buildings, dregs and urine soaked corners. I and thousands of other prior Richmond residents, who now exist in the suburbs have vowed to never step foot in the fan or downtown areas again, after the feckless leftist mayor allowed domestic terrorists to occupy Monument Avenue and the whole downtown and fan regions, desecrate our monuments, decimate our history and traditions, deface and degraded our buildings and defile our police officers.… Read more »

Last edited 2 years ago by LARS DANCE
Jackson Joyner
Jackson Joyner
2 years ago
Reply to  LARS DANCE

Dallas “Lars” Dance, what is your trolling game? You just posting the same incoherent rants on every story, because your comments seem to have nothing to do with the actual articles.

Michael Grabow
Michael Grabow
2 years ago
Reply to  LARS DANCE

Just as I predicted, this business was remaining in the city and opening another location here!