Ice cream maker Charm School to open in former cupcake spot in Scott’s Addition

Charm School chose 3001 W. Clay St. in Scott’s Addition to be its new production space. The company also plans to offer retail sales of pints and cups of ice cream for takeout at the spot. (Jack Jacobs photo)

Charm School’s move to Scott’s Addition brings the ice cream maker to a building that’s no stranger to sweets.

The company is preparing to begin operations at 3001 W. Clay St., according to a permit filed with Richmond. The space was once occupied jointly by Lush Cupcakes and King of Pops.

The 900-square-foot space is planned to be used by Charm School for ice cream production, and the permit states that it may eventually be used for some form of retail sales.

Charm School declined on Thursday to comment other than to say in an email that the location wouldn’t be open to the public until the spring.

The move to Scott’s Addition follows the closure of Charm School’s original location at 311 W. Broad St. in the Arts District, where it operated for six years. The company continues to sell ice cream out of its outpost at the Hill Standard development at 4930 Forest Hill Ave.

Charm School continues to sell ice cream at its location at the Hill Standard development in Forest Hill after it shuttered on Broad Street in recent months. (Photo courtesy of Charm School)

Charm School had previously announced its plans to close on Broad Street and go to Scott’s Addition but didn’t reveal the specific location it would move to at that time.

In that previous July announcement, Charm School said that it intended to focus its efforts on wholesale operations as part of the move, and that the new Scott’s Addition space wouldn’t be an ice cream parlor.

“We have signed a lease for a new location in Scott’s Addition,” read Charm School’s Instagram post at the time. “It will primarily be used as a headquarters for wholesale production. We will be focusing on bringing Charm School ice cream to the wholesale market including corner stores, restaurants, supermarkets and everything in between.”

In other frozen treat news, ice cream-making workshop company Sweet Wynns is preparing to reopen in downtown Richmond.

Charm School chose 3001 W. Clay St. in Scott’s Addition to be its new production space. The company also plans to offer retail sales of pints and cups of ice cream for takeout at the spot. (Jack Jacobs photo)

Charm School’s move to Scott’s Addition brings the ice cream maker to a building that’s no stranger to sweets.

The company is preparing to begin operations at 3001 W. Clay St., according to a permit filed with Richmond. The space was once occupied jointly by Lush Cupcakes and King of Pops.

The 900-square-foot space is planned to be used by Charm School for ice cream production, and the permit states that it may eventually be used for some form of retail sales.

Charm School declined on Thursday to comment other than to say in an email that the location wouldn’t be open to the public until the spring.

The move to Scott’s Addition follows the closure of Charm School’s original location at 311 W. Broad St. in the Arts District, where it operated for six years. The company continues to sell ice cream out of its outpost at the Hill Standard development at 4930 Forest Hill Ave.

Charm School continues to sell ice cream at its location at the Hill Standard development in Forest Hill after it shuttered on Broad Street in recent months. (Photo courtesy of Charm School)

Charm School had previously announced its plans to close on Broad Street and go to Scott’s Addition but didn’t reveal the specific location it would move to at that time.

In that previous July announcement, Charm School said that it intended to focus its efforts on wholesale operations as part of the move, and that the new Scott’s Addition space wouldn’t be an ice cream parlor.

“We have signed a lease for a new location in Scott’s Addition,” read Charm School’s Instagram post at the time. “It will primarily be used as a headquarters for wholesale production. We will be focusing on bringing Charm School ice cream to the wholesale market including corner stores, restaurants, supermarkets and everything in between.”

In other frozen treat news, ice cream-making workshop company Sweet Wynns is preparing to reopen in downtown Richmond.

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