A fried chicken chain born of the Bayou is breaking into Short Pump.
Plans filed recently with Henrico County confirm that Popeyes Louisiana Kitchen will open a new restaurant at 11600 W. Broad St. at the Regal Cinemas-anchored Downtown Short Pump. It’d be the first Short Pump location for the Louisiana-based chain.
The filings solve the mystery of who’s behind the new-construction restaurant. Initial plans were first made public in the spring; however, at the time the future building’s operator wasn’t disclosed. The latest plans list Popeyes as the tenant.
The restaurant is planned to total around 2,000 square feet and include a drive-thru. It would rise on a half-acre site that’s currently a parking lot nestled between Jared, The Container Store and Barnes & Noble. Kimley-Horn is listed as the project engineer.
It’s unclear when construction is set to begin. Requests for comment sent to Popeyes’ parent company, Restaurant Brands International, were not returned by press time.
The new location also shows that Popeyes is looking to double-dip along West Broad Street.
Last summer, Popeyes filed plans for a new location that would replace a Burger King building at 4800 W. Broad St. on the Richmond-Henrico County line. Burger King, along with Firehouse Subs and Tim Hortons, is also owned by Restaurant Brands International.
The derelict Burger King building still stands, though in early July Popeyes filed for multiple building permits for its new location there.
The two new restaurants would bring Popeye’s Richmond region store count to 15.
Popeyes is just one of multiple fried chicken chains that have flocked to the Richmond market in recent years.
Raising Cane’s Chicken Fingers has multiple new locations in the works throughout Chesterfield, Henrico and Richmond, including one under construction at the Scott’s Walk development across from The Diamond. Chick-fil-A has recently opened locations in Goochland and downtown, and Royal Farms, a Baltimore-based convenience store and gas station chain that’s also known for its fried chicken, is working on a half-dozen locations throughout the Richmond region.
Local chain Hangry Joe’s Hot Chicken is also working on multiple new locations, including one near VCU.