New owners change local Virginia Barbeque outpost to Lakeside Barbeque

lakeside barbeque Cropped scaled

Co-owners Jarrett Douma and Chris Strattman (Mike Platania photo)

With new owners at the helm, a Lakeside barbecue joint has been renamed for its namesake neighborhood. 

The longtime Virginia Barbeque location at 6920 Lakeside Ave. has been rebranded to Lakeside Barbeque as part of its sale to Jarrett Douma and Chris Strattman.

The restaurant initially opened about 10 years ago as a franchise of the Virginia Barbeque chain, serving Virginia- and North Carolina-style barbecue next to Final Gravity Brewing Co. 

Douma, a local residential real estate investor who got his start in the neighborhood, said discussions with the restaurant’s previous owners, Hallie and Don Booth, started when he’d come in to get the lunch special. 

“(The Booths) said, ‘Hey, we know you’re pretty active in the area, do you know anybody that wants to buy this place?’” Douma said. “I said, ‘Well, if you send me the numbers, I might be interested.’ They sent me the numbers and the rest is history.”

The deal closed Aug. 30 for $64,000, Douma said. It included the restaurant’s lease, book of business and equipment. 

Douma said it’s his first time in the restaurant industry, and that he brought in Strattman, a local industry veteran, as a co-owner and general manager to oversee the day-to-day operations. 

“You can come into a restaurant and shadow, do all the due diligence and the precursory things, but you don’t really understand until you’re in it every day and realizing how many moving pieces there are in a restaurant,” Douma said. “I’ve had a lot of fun learning it and Chris has been a huge help.”

Though it started as a franchise, Douma said the restaurant became independent after the Virginia Barbeque franchise system collapsed a few years ago. 

Aside from the name change and some minor interior renovations, Douma said they don’t plan to change much at Lakeside Barbeque. They are, however, looking to expand the restaurant’s catering operation, and may look to expand their footprint. 

“We see this as an opportunity where we could expand this business to multiple locations down the line,” Douma said. “I think it could turn into a pretty decent-sized chain if we figure it out.”

Douma said he thinks Lakeside’s reputation as a dining neighborhood is on the rise, in part thanks to recent arrivals like Revel Market and Bar and established haunts like Hobnob and SB’s Lakeside Love Shack

“There’s a lot of great options to eat over here and it seems like we’re starting to get noticed a little bit,” he said. “A lot of people have said they’ve never been here before and they’re definitely going to be back.”

lakeside barbeque Cropped scaled

Co-owners Jarrett Douma and Chris Strattman (Mike Platania photo)

With new owners at the helm, a Lakeside barbecue joint has been renamed for its namesake neighborhood. 

The longtime Virginia Barbeque location at 6920 Lakeside Ave. has been rebranded to Lakeside Barbeque as part of its sale to Jarrett Douma and Chris Strattman.

The restaurant initially opened about 10 years ago as a franchise of the Virginia Barbeque chain, serving Virginia- and North Carolina-style barbecue next to Final Gravity Brewing Co. 

Douma, a local residential real estate investor who got his start in the neighborhood, said discussions with the restaurant’s previous owners, Hallie and Don Booth, started when he’d come in to get the lunch special. 

“(The Booths) said, ‘Hey, we know you’re pretty active in the area, do you know anybody that wants to buy this place?’” Douma said. “I said, ‘Well, if you send me the numbers, I might be interested.’ They sent me the numbers and the rest is history.”

The deal closed Aug. 30 for $64,000, Douma said. It included the restaurant’s lease, book of business and equipment. 

Douma said it’s his first time in the restaurant industry, and that he brought in Strattman, a local industry veteran, as a co-owner and general manager to oversee the day-to-day operations. 

“You can come into a restaurant and shadow, do all the due diligence and the precursory things, but you don’t really understand until you’re in it every day and realizing how many moving pieces there are in a restaurant,” Douma said. “I’ve had a lot of fun learning it and Chris has been a huge help.”

Though it started as a franchise, Douma said the restaurant became independent after the Virginia Barbeque franchise system collapsed a few years ago. 

Aside from the name change and some minor interior renovations, Douma said they don’t plan to change much at Lakeside Barbeque. They are, however, looking to expand the restaurant’s catering operation, and may look to expand their footprint. 

“We see this as an opportunity where we could expand this business to multiple locations down the line,” Douma said. “I think it could turn into a pretty decent-sized chain if we figure it out.”

Douma said he thinks Lakeside’s reputation as a dining neighborhood is on the rise, in part thanks to recent arrivals like Revel Market and Bar and established haunts like Hobnob and SB’s Lakeside Love Shack

“There’s a lot of great options to eat over here and it seems like we’re starting to get noticed a little bit,” he said. “A lot of people have said they’ve never been here before and they’re definitely going to be back.”

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Michael Siewers
Michael Siewers
6 months ago

Went to Lakeside Barbeque on Saturday night and used the “The Veteran’s Room – or – private room” for a birthday party and it was great! Food was fabulous – the hot hush-puppies and barbeque were spot-on! The staff took great care of our group! We will be back!

Jarrett Douma
Jarrett Douma
6 months ago

Thank you so much, Michael! We can’t wait to have to back!

Deborah R Reading
Deborah R Reading
6 months ago

Congratulations Jarrett!

Jarrett Douma
Jarrett Douma
6 months ago

Thank you!!

Stephen Weisensale
Stephen Weisensale
6 months ago

I hope they keep the current menu, especially the Texas brisket. Don’t fix what isn’t broken!

Jarrett Douma
Jarrett Douma
6 months ago

Don’t worry we won’t!

Martha Drehmann
Martha Drehmann
6 months ago

Hope you don’t change any of the food! It is delicious just the way it is!

Jarrett Douma
Jarrett Douma
6 months ago

We don’t plan on it!

Jack Thompson
Jack Thompson
6 months ago

If you are interested in exploring new opportunities for your business, there’s a Barbecue Restaurant in South Hill, Va., Wilson’s Barbecue, that is up for sale. The owner is getting older and wants to retire. If interested, come check it out. Thanks,

HHarris Harrison
HHarris Harrison
6 months ago

Closest barbecue to my house and we order from there often. We’ve always like the menu and hope it won’t change too much.

Jennifer Strattman
Jennifer Strattman
6 months ago

We can’t wait to come back! Great Barbecue!