Discount store Five Below and Ulta Beauty are planning to open locations at Willow Lawn shopping center. (Jack Jacobs photo)
A sparse retail strip on the east side of Willow Lawn is getting reinforcements.
Discount store Five Below and beauty supplies shop Ulta Beauty are planning to open new stores at the shopping center, according to an executive at Federal Realty, the Maryland-based REIT that owns Willow Lawn.
“We are thrilled to confirm that Five Below will be joining our merchant lineup later this fall, followed by the highly anticipated opening of Ulta in early 2024,” Deirdre Johnson, vice president of asset management for Federal, said in a prepared statement.
A rendering of a retail strip undergoing renovations at Willow Lawn shopping center. Five Below and Ulta Beauty are upcoming tenants at the center. (Image courtesy of Willow Lawn)
The new stores will take over a section of several vacant storefronts that are currently under renovation. The construction runs between burger spot Five Guys and a long-vacant end-unit formerly occupied by Pie Five Pizza Co. that taco shop TBT El Gallo once eyed for a new location.
The renovation zone includes space formerly occupied by Dollar Tree, which operated there from 2007 until it closed in mid-March. This year Ledo Pizza also shuttered in that section of the center, and its former space is also under renovation. A former T-Mobile storefront is also part of the project.
Cypress Contracting is the general contractor on the renovations.
Shoe retailer DSW and Five Guys remain open in the retail strip.
Willow Lawn’s other major tenants are Kroger and Dick’s Sporting Goods. Other tenants include a J.Crew outlet store, Old Navy, craft shop Michael’s and IHOP.
Discount store Five Below and Ulta Beauty are planning to open locations at Willow Lawn shopping center. (Jack Jacobs photo)
A sparse retail strip on the east side of Willow Lawn is getting reinforcements.
Discount store Five Below and beauty supplies shop Ulta Beauty are planning to open new stores at the shopping center, according to an executive at Federal Realty, the Maryland-based REIT that owns Willow Lawn.
“We are thrilled to confirm that Five Below will be joining our merchant lineup later this fall, followed by the highly anticipated opening of Ulta in early 2024,” Deirdre Johnson, vice president of asset management for Federal, said in a prepared statement.
A rendering of a retail strip undergoing renovations at Willow Lawn shopping center. Five Below and Ulta Beauty are upcoming tenants at the center. (Image courtesy of Willow Lawn)
The new stores will take over a section of several vacant storefronts that are currently under renovation. The construction runs between burger spot Five Guys and a long-vacant end-unit formerly occupied by Pie Five Pizza Co. that taco shop TBT El Gallo once eyed for a new location.
The renovation zone includes space formerly occupied by Dollar Tree, which operated there from 2007 until it closed in mid-March. This year Ledo Pizza also shuttered in that section of the center, and its former space is also under renovation. A former T-Mobile storefront is also part of the project.
Cypress Contracting is the general contractor on the renovations.
Shoe retailer DSW and Five Guys remain open in the retail strip.
Willow Lawn’s other major tenants are Kroger and Dick’s Sporting Goods. Other tenants include a J.Crew outlet store, Old Navy, craft shop Michael’s and IHOP.
Federal Realty has been an excellent steward of that center working to bring in new retailers in an every changing retail environment.
Terrific additions to the center!!!!
Twelve years Deidre Johnson described the future of Henrico retail to me as a “barbell” with the weighted plates as Short Pump and Willow Lawn and the bar as West Broad Street. The conversion of Regency and Virginia Center away from retail confirms her description. The Willow Lawn area is about to become a significant mixed use area as dense housing builds to surround it to replace many of the aging office buildings.