The Pitch: Advertising and marketing news for 8.29.23

Jessica Collins named 2021 Ad Person of the Year

Jessica Collins

Brandcenter hired Jessica Collins as an associate strategy professor. She was previously an assistant professor at the VCU Robertson School of Media & Culture and is also strategy director for Fable Branding + Advertising.

JLV Communications worked with Lynchburg-based JE Films to produce a marketing video for Alleghany Highlands Economic Development Corp. JLV also was tapped to handle industry media relations for Weidmuller USA, an electronic components manufacturer based in Chesterfield.

Alleghany Highlands Econ Dev Video from AHEDC on Vimeo.

Addison Clark produced a video for First National Bank Small Business Finance to help announce a multistate expansion of its lending footprint. Work to support the announcement included email and LinkedIn campaigns. The agency also produced two videos highlighting the bank’s business development officers.

CadeMartin Showerspecs

One of Cade Martin’s photos for a Showerspecs ad.

Cade Martin shot photos for Spurrier Group’s Donna Spurrier for a print ad in Conde Nast Traveler Magazine for Spurrier’s Showerspecs line of fog-resistant glasses. The ad was a collaboration with Richmond-based art director Carolyn McGeorge.

Overcoast provided sound for three recent clips: a “Heroes Can” trailer for Blizzard Entertainment’s Overwatch 2 video game; pretzel-maker Snyder’s Of Hanover’s “Left Me For Pretzels” spot; and Tito’s Vodka’s “Resist Canformity” clip.

Virginia Tourism Corp.’s “Heart & Soul” campaign, a collaboration with local firm JMI, won a Mercury Award in the digital campaign category from the National Council of State Tourism Directors during an annual conference of the U.S. Travel Association. VTC’s Drive Tourism program was also recognized as an award finalist in the community engagement category.

Arts & Letters released its latest work for ESPN College Football’s “Greatest Story Ever Played” campaign that launched last year. A 60-second spot called “The Story That Keeps Getting Greater” represents more than 30 college football programs to preview this year’s season.

The Martin Agency produced an ad for Bud Light as part of the beer brand’s “Easy to Drink, Easy to Enjoy platform, according to Adweek. Called “Easy to Sunday,” the ad highlights pro football fans’ gameday traditions and will run in 60-, 30- and 15-second formats.

Advertising Club of Richmond announced new members on its 2023-24 executive board: Jordan Childs, vice president; Maya Shaw, events and programming chair; Ashly Paraham, membership chair; Parker Plaisted, mentorship co-chair; Saporah Carter, mentorship co-chair; Jordyn Roberts, social media chair; Vashaun Brandon, designer; Erin Rebmann, digital chair; Chris Suarez, secretary; and Kate Lapinski, treasurer. Yasir Afzal is board president.

Jessica Collins named 2021 Ad Person of the Year

Jessica Collins

Brandcenter hired Jessica Collins as an associate strategy professor. She was previously an assistant professor at the VCU Robertson School of Media & Culture and is also strategy director for Fable Branding + Advertising.

JLV Communications worked with Lynchburg-based JE Films to produce a marketing video for Alleghany Highlands Economic Development Corp. JLV also was tapped to handle industry media relations for Weidmuller USA, an electronic components manufacturer based in Chesterfield.

Alleghany Highlands Econ Dev Video from AHEDC on Vimeo.

Addison Clark produced a video for First National Bank Small Business Finance to help announce a multistate expansion of its lending footprint. Work to support the announcement included email and LinkedIn campaigns. The agency also produced two videos highlighting the bank’s business development officers.

CadeMartin Showerspecs

One of Cade Martin’s photos for a Showerspecs ad.

Cade Martin shot photos for Spurrier Group’s Donna Spurrier for a print ad in Conde Nast Traveler Magazine for Spurrier’s Showerspecs line of fog-resistant glasses. The ad was a collaboration with Richmond-based art director Carolyn McGeorge.

Overcoast provided sound for three recent clips: a “Heroes Can” trailer for Blizzard Entertainment’s Overwatch 2 video game; pretzel-maker Snyder’s Of Hanover’s “Left Me For Pretzels” spot; and Tito’s Vodka’s “Resist Canformity” clip.

Virginia Tourism Corp.’s “Heart & Soul” campaign, a collaboration with local firm JMI, won a Mercury Award in the digital campaign category from the National Council of State Tourism Directors during an annual conference of the U.S. Travel Association. VTC’s Drive Tourism program was also recognized as an award finalist in the community engagement category.

Arts & Letters released its latest work for ESPN College Football’s “Greatest Story Ever Played” campaign that launched last year. A 60-second spot called “The Story That Keeps Getting Greater” represents more than 30 college football programs to preview this year’s season.

The Martin Agency produced an ad for Bud Light as part of the beer brand’s “Easy to Drink, Easy to Enjoy platform, according to Adweek. Called “Easy to Sunday,” the ad highlights pro football fans’ gameday traditions and will run in 60-, 30- and 15-second formats.

Advertising Club of Richmond announced new members on its 2023-24 executive board: Jordan Childs, vice president; Maya Shaw, events and programming chair; Ashly Paraham, membership chair; Parker Plaisted, mentorship co-chair; Saporah Carter, mentorship co-chair; Jordyn Roberts, social media chair; Vashaun Brandon, designer; Erin Rebmann, digital chair; Chris Suarez, secretary; and Kate Lapinski, treasurer. Yasir Afzal is board president.

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