The name change for the nearly 40-year-old firm, founded as Neathawk, Dubuque and Packett, follows its sale to a new owner last year and the addition of a new executive creative director.
Ad agency NDP rebrands as Two Tango
Media/Marketing/Advertising
Media firm halfway through Shockoe Slip HQ rehab
The renovation by Tilt Creative + Production comes three years after it bought the 150-year-old property, and coincided with another building rehab next door.
Local swag maker Brandito lands private equity deal, eyes acquisitions
“We’re in an industry that isn’t necessarily sexy, but it should be fun. It should have some sophistication that comes with it,” said founder and CEO Michael Lovern.
IT company expands local footprint with acquisition of data management firm
Virginia Beach-based Marathon Consulting acquired Henrico-based SQL Data Partners In a deal that sparked last fall and finalized in May.
Martin Agency bows out as lead ad firm for Virginia Tourism office
After a five-year run as the lead advertising firm for the state tourism office, the agency that coined “Virginia is for Lovers” has opted to let the multimillion-dollar account go.
The Pitch: Advertising and marketing news for 7.11.23
The state tourism office names new lead agencies, ending a five-year run with The Martin Agency. And a West Coast-based sausage maker gets a Richmond-produced campaign. (BizSense Pro required)
Creative Q&A: Ad Person of the Year, Charles Hodges of Arts & Letters
“I think maybe without knowing it Richmond is the best city in the country that’s not a major market but makes major market communications work,” said Hodges, who founded Arts & Letters here six years ago.
The Pitch: Advertising and marketing news for 6.27.23
An organ donation nonprofit and a vodka brand get new campaigns, a downtown agency launches an entertainment division, and a Scott’s Addition agency calls it quits after 35 years. (BizSense Pro subscription required)
Ad agency Yebo, formerly Barber Martin, calls it quits after 35-year run
“We’ve had a really good run. But the business is challenging,” CEO Robyn Zacharias said of the closure, which comes three years after the name change from Barber Martin to Yebo.
The Pitch: Advertising and marketing news for 6.13.23
A regional tourism group rolls out a $2 million campaign and a local kombucha brand promotes its latest flavors. (BizSense Pro subscription required)
