Hard Hat Happy Hour VI: The Symbol Mattress factory

symbol mattress co aerial

The Symbol Mattress factory site at 3200 Rockbridge St. is undergoing a $33 million redevelopment. (Kieran McQuilkin)

Richmond BizSense’s Hard Hat Happy Hour series has been lured back to the city’s most sought-after neighborhood.

The latest installment of our popular quarterly gatherings, presented by Sands Anderson, is set for June 7 at the Symbol Mattress factory site at 3200 Rockbridge St., which is in the midst of a $33 million redevelopment that is changing the face of the northern edge of Scott’s Addition.

Tickets sales began today at this link.

Headed by Richmond-based Spy Rock Real Estate Group and Holladay Corp. from Washington, D.C., the Symbol project is all new construction and involves a 60,000-square-foot commercial building and 202 apartments.

The commercial building, which should be fully complete by September, has already leased all but 1,400 square feet, said Spy Rock’s Andrew Basham.

Tenants include Dominion Payroll, an investor in the project and the largest single commercial tenant taking the entire 20,000-square-foot third floor.

Also signed on are: Brenner Pass and Chair Lift, a respective new restaurant and neighborhood market from the owners of Metzger Bar & Butchery in Church Hill; men’s clothing store Jackson & James, which is set to open May 16; the corporate office for urgent care chain BetterMed; the Richmond office of engineering firm Michael Baker International; and offices for Strategic Staffing Solutions and real estate firm 37th Parallel.

The commercial building should be fully complete by September. (Michael Schwartz)

The commercial building should be fully complete by September. (Michael Schwartz)

The first wave of apartments is expected to be ready by the fourth quarter, with the rest to follow in the first quarter 2018.

Hoy Construction from Norfolk is the general contractor. Emerald Construction, Trent Construction and CCM are handling the build-out.

The overall architect is ADO, while Hickok Cole and Fulz & Singh Architects are designing the tenant spaces. AES is the civil engineer.

Lenders on the project are Park Sterling Bank and Xenith Bank.

The 4.5-acre site, which, as the name of its previous occupant implies – was previously used to make and house mattresses.

Basham said the development group considered keeping and rehabbing some of the existing buildings – which would have qualified for historic tax credits – but taking the new construction route

“It was a bit of a hodgepodge of buildings. It would have left us with a lot less density and a disjointed project,” Basham said. “By forgoing tax credits we felt like we were able to build a project that really more reflects the future of the neighborhood.

“I think it can be a transformative project for the back part of Scott’s Addition,” he said.

Tickets for the June 7 event can be purchased on our Eventbrite page. The price will rise as the event gets closer, so get your tickets early.

The event will run 5-7 p.m. in the commercial building, which will offer a unique glimpse of the interior construction and will overlook the apartments under construction across the lot, as well as an overhead view of Scott’s Addition.

As with all BizSense events, expect plenty of food, beverages and valuable networking.

Special thanks to all our Hard Hat Happy Hour sponsors:


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