An electronics and IT shop has powered up in Carytown.
UpTech opened Feb. 1 at 3455 W. Cary St. It’s the company’s third location, joining spots in Midlothian and Farmville.
The 5-year-old company offers electronics repair, IT services and sells refurbished electronics. Owner Marsh Whaling describes it as a jack of all trades for electronics repair, citing broken screens and busted charging ports as common jobs.
“We pretty much fix anything — cell phones, tablets, computers, gaming devices,” Whaling said.
IT services include system security, automated PC maintenance and security awareness training.
“It’s pretty evenly split between the three pillars of the business,” Whaling said.
UpTech started as primarily a web development firm before Whaling opened the retail concept at 12003 Southshore Pointe Drive in Midlothian. He followed that location with the shop in Farmville, targeting customers at Longwood University and Hampden-Sydney College.
UpTech is leasing the 1,300-square-foot Carytown space. Commonwealth Commercial’s Jim McVey represented the landlord in the deal.
An electronics retail veteran, Whaling has worked for Best Buy and Circuit City and said he was part of the team that rolled out Geek Squad, Best Buy’s Volkswagen Beetle-driving tech support service.
Whaling is bullish on the overall market for electronics repair and sales. He said the market for gently-used computers and computer products is particularly strong.
“I think people are becoming more and more reliant on technology to manage their work and lives outside of work. I don’t see that changing at all,” he said.
With three locations, Whaling said he plans to continue exploring for more UpTech outposts.