D.C. developer Hoffman files plans to transform entire city block in Scott’s Addition

hoffman rendering 2

A rendering of the planned building. (Courtesy Hoffman & Associates)

The redevelopment of another entire city block in Scott’s Addition is moving forward. 

Washington, D.C.-based Hoffman & Associates has filed plans for a six-story, 367-unit apartment building at 3200 W. Moore St. 

The firm, which was a finalist for the city’s Diamond District project last year, announced its intentions for the Moore Street project over the summer and formally filed plans in late October. It is now working to get all of the appropriate approvals and refine the building’s design, according to an email from Hoffman COO Maria Thompson and David Roberts, its VP of development.

The company earlier this year pegged the project cost at $133 million.

Thompson and Roberts said Richmond and Scott’s Addition’s population growth in recent years drew them to the area. 

“There is an incredible opportunity to add to this vibrant neighborhood that has already become a preferred destination for locals as well as many relocating to Richmond from larger metro areas,” they said.

In addition to 367 apartments, Hoffman’s building is also planned to include 17,000 square feet of Moore Street-facing retail space, and amenities like a pool, deck and two-story parking garage. 

hoffmannsite

The site is currently owned by the Nichols brothers.

The majority of the 2.4-acre site is currently a surface parking lot. Roy’s Electric Motor Sales & Service had operated in a warehouse on the site since the 1950s but relocated to Mechanicsville after selling its real estate to the Nichols brothers last year for $4 million. 

The Nicholses, who formerly owned HandCraft Cleaners, own the entire plot, and are under contract to sell it to Hoffman. The city most recently assessed the real estate at $5.4 million. 

Hanbury, a Norfolk architecture firm with a Richmond office, is designing the project. VHB is the engineer.

Hoffman is planning to select a general contractor in early 2024 ahead of a late 2024 groundbreaking. Construction is expected to last about two years. 

The project is Hoffman’s first in the Richmond market, and Thompson and Roberts said Richmond “will continue to be a focus market for Hoffman & Associates.”

Hoffman’s portfolio includes The Wharf, a nearly $4 billion mixed-use development in its hometown.

Hoffman’s Scott’s Addition building will be adjacent to The Otis, a five-story, mixed-use project that also spans an entire block and is nearing completion at 1601 Roseneath Road.

Local firm Capital Square is part of The Otis’ development team, and in the spring it broke ground on a 352-unit project that’s rising on the former N. Chasen & Son complex on West Marshall Street. 

Work on hundreds of apartments also recently kicked off along Arthur Ashe Boulevard, as Level 2 Development and SJG Properties recently broke ground on a 295-unit project called The Ace. 

hoffman rendering 2

A rendering of the planned building. (Courtesy Hoffman & Associates)

The redevelopment of another entire city block in Scott’s Addition is moving forward. 

Washington, D.C.-based Hoffman & Associates has filed plans for a six-story, 367-unit apartment building at 3200 W. Moore St. 

The firm, which was a finalist for the city’s Diamond District project last year, announced its intentions for the Moore Street project over the summer and formally filed plans in late October. It is now working to get all of the appropriate approvals and refine the building’s design, according to an email from Hoffman COO Maria Thompson and David Roberts, its VP of development.

The company earlier this year pegged the project cost at $133 million.

Thompson and Roberts said Richmond and Scott’s Addition’s population growth in recent years drew them to the area. 

“There is an incredible opportunity to add to this vibrant neighborhood that has already become a preferred destination for locals as well as many relocating to Richmond from larger metro areas,” they said.

In addition to 367 apartments, Hoffman’s building is also planned to include 17,000 square feet of Moore Street-facing retail space, and amenities like a pool, deck and two-story parking garage. 

hoffmannsite

The site is currently owned by the Nichols brothers.

The majority of the 2.4-acre site is currently a surface parking lot. Roy’s Electric Motor Sales & Service had operated in a warehouse on the site since the 1950s but relocated to Mechanicsville after selling its real estate to the Nichols brothers last year for $4 million. 

The Nicholses, who formerly owned HandCraft Cleaners, own the entire plot, and are under contract to sell it to Hoffman. The city most recently assessed the real estate at $5.4 million. 

Hanbury, a Norfolk architecture firm with a Richmond office, is designing the project. VHB is the engineer.

Hoffman is planning to select a general contractor in early 2024 ahead of a late 2024 groundbreaking. Construction is expected to last about two years. 

The project is Hoffman’s first in the Richmond market, and Thompson and Roberts said Richmond “will continue to be a focus market for Hoffman & Associates.”

Hoffman’s portfolio includes The Wharf, a nearly $4 billion mixed-use development in its hometown.

Hoffman’s Scott’s Addition building will be adjacent to The Otis, a five-story, mixed-use project that also spans an entire block and is nearing completion at 1601 Roseneath Road.

Local firm Capital Square is part of The Otis’ development team, and in the spring it broke ground on a 352-unit project that’s rising on the former N. Chasen & Son complex on West Marshall Street. 

Work on hundreds of apartments also recently kicked off along Arthur Ashe Boulevard, as Level 2 Development and SJG Properties recently broke ground on a 295-unit project called The Ace. 

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Bob Tunstall
Bob Tunstall
11 months ago

More luxury apartments for rich entitled kids from Northern Virginia.

Shawn Harper
Shawn Harper
11 months ago
Reply to  Bob Tunstall

Haters of successful people are the worst kind of haters.

If the new residents are so rich, why are they living in market-rate apartments?

They likely have jobs that require skills, skills that required effort time and discipline to aquire and then they have to work for a living too.

Many in the ranks of the poor are some of the most entitled people in our society, since some think that everyone should pay for everything they consume, which always includes the labor of others.

Bob Tunstall
Bob Tunstall
11 months ago
Reply to  Shawn Harper

I work full time and none of this new stuff is ever “market rate” for me. I’m so sorry if my economic status, which until a few years ago was considered middle class, offends you. On behalf of myself and all struggling or displaced locals, please accept my most humble apologies.

David Humphrey
David Humphrey
11 months ago
Reply to  Bob Tunstall

Creating new product for people is not as much of a problem as if they don’t. If they did not create new units, even if expensive, the people would still move here and really drive out locals and drive up prices on existing housing stock.

Brett Themore
Brett Themore
11 months ago
Reply to  David Humphrey

In this case there really are no locals to drive out. It was primarily a former light industrial / commercial area, with low occupancy.

Justin Ranson
Justin Ranson
11 months ago
Reply to  Bob Tunstall

Bob, if they didn’t create more supply, the demand would cause prices for the existing supply to soar higher and faster. NOT creating additional living spaces is far worse for RVA than supply keeping pace with demand. People with the means to do so are going to move here regardless.

Colleen Smith
Colleen Smith
11 months ago
Reply to  Bob Tunstall

You mean the high earning educated workforce with disposable income that contributes to our tax base moving into a low-density, formally light industrial area?

Bruce Milam
Bruce Milam
11 months ago

“And the beat goes on” as Cher would sing. I’m in this business and still find the number of units in the pipeline remarkable. Land, labor and material costs are at an all-time high and are pushed even higher by the cost of money but developers and financiers recognize the need for future housing in the City. I thought it had peaked last year but ‘24 appears to be amazing after a brief catch of breath in ‘23.

Charles Frankenhoff
Charles Frankenhoff
11 months ago

Scott’s addition is much less built up than people think it is, it’s great to see more housing coming in. The city and the neighborhood benefit

Michael Boyer
Michael Boyer
11 months ago

Yeah,even Levar Stoney is going to start street and sidewalk repairs! We’ll see how far that goes.

David Humphrey
David Humphrey
11 months ago
Reply to  Michael Boyer

If you haven’t been in scotts addition recently don’t be surprised if the roads are all repaved the next time you go.

Michael Boyer
Michael Boyer
11 months ago
Reply to  David Humphrey

The roads in this town are a joke.Been to Windsor Farms or what they call near west end areas.When they do pave you’re still dodging manhole covers in the road.Itll be 15+ years to pave those streets in Scott’s addition plus the ongoing construction the streets/sidewalks will remain tore up.But let’s give that thug mayor credit for everything that comes out of his mouth.

Justin Reynolds
Justin Reynolds
10 months ago
Reply to  Michael Boyer

Windsor Farms and Westmoreland Place have private roads, which means their residents pay for their maintenance/not the city.

Thomas Carter
Thomas Carter
2 months ago

The streets in Windsor Farms are public. Westmoreland Place streets are private. The city planned resurfacing work some years ago but met resistance from the property owners because they were going to use standard materials which would have changed the color of the surface. Bid for city to take over subdivision’s roads hits snag –https://richmond.com/article_e7867a50-1f78-5b7b-8711-a29883d00cca.html “In a three-page letter to Tyler, Department of Public Works Director James A. Jackson estimated the cost of resurfacing the streets in Westmoreland Place with slurry seal at $58,000. He said the residents have expressed a preference for “a special river rock stone, which gives… Read more »

Michael Morgan-Dodson
Michael Morgan-Dodson
11 months ago
Reply to  Michael Boyer

Those sidewalk repairs are typical city stupid (and some of it is ADA and street paving rules). They are doing curb cuts and raised crosswalks in areas that do NOT have connection/completed sidewalks. So mud trail, some grass, a little asphalt driveway cut, some broken glass and then a clean nice curb cut ramp and raised sidewalk….

Charles Frankenhoff
Charles Frankenhoff
11 months ago

the lack of a sidewalk next to the Triangle theater is just ridiculous, and embarrassing for us as a city

Thomas Carter
Thomas Carter
2 months ago

Welcome to Richmond.

Al Strickland
Al Strickland
11 months ago

This developer is the real deal. Love to see the continued supply increase of living space, especially when it makes use of a terrible surface parking lot. Just don’t let the NIMBYs slow the progress down.

Ed Christina
Ed Christina
11 months ago
Reply to  Al Strickland

What developers are not the “real deal”

Bruce Milam
Bruce Milam
11 months ago

The adjacent “Otis” is cited by national industry execs as the very first Class A+ apartment development in the Richmond area. It’s going to the standard bearer for future projects. Greystar hit this ball out of the park, as it did with The Everly, the regions best age-restricted apartment community near Short Pump. Hoffman has it work cut out for it to compete with its next door neighbor.

Jackson Weems
Jackson Weems
11 months ago

How about a parking deck in Scott’s?

Charles Frankenhoff
Charles Frankenhoff
10 months ago
Reply to  Jackson Weems

that’s actually a really good idea. Something central

David Maughan
David Maughan
11 months ago

This sounds great! I may have missed a few but this is one of the biggest development announcements in Richmond since the city eliminated the costly parking minimum mandates. I see the article states this will include a 2-story parking deck, but I hope that they are able to benefit from the eliminated mandates!