A regional tourism group rolls out a $2 million campaign and a local kombucha brand promotes its latest flavors. (BizSense Pro subscription required)
The Pitch
The Pitch: Advertising and marketing news for 5.30.23
The NBA Finals gets a locally produced promo, two longtime Brandcenter professors retire, and Buffalo Wild Wings moves on from The Martin Agency. (BizSense Pro subscription required)
The Pitch: Advertising and marketing news for 5.9.23
The governor teams up with university mascots for a March Madness video, and a local agency and animation studio team up on an American Heart Association clip. (BizSense Pro subscription required)
The Pitch: Advertising and marketing news for 4.25.23
A new campaign for underwear brand Hanes is set to debut during the NBA Finals, Innsbrook gets a redesigned website, and a state Baptist foundation rebrands. (BizSense Pro subscription required)
The Pitch: Advertising and marketing news for 4.11.23
Three downtown firms team up on a national beer brand spot, a local studio co-produces state tourism videos, and the state lottery releases a new campaign. (BizSense Pro subscription required)
The Pitch: Advertising and marketing news for 3.28.23
Agencies create branding for new restaurants in Lakeside and Innsbrook, a state board hires a PR firm to promote Virginia’s spirits industry, and a local bowling equipment supplier gets a new campaign for its Hyperbowling brand. (BizSense Pro subscription required.)
The Pitch: Advertising and marketing news for 3.14.23
A local firm completes work for Under Armour promoting Steph Curry’s latest shoes. Plus, projects for the Friends of Hollywood Cemetery, the Hopewell Downtown Partnership and Dick’s Sporting Goods. (BizSense Pro subscription required)
The Pitch: Advertising and marketing news for 2.28.23
A Hopewell nonprofit releases a promotional video, a Richmond studio and photographer collaborate on a campaign for Wounded Warrior Project, and a local agency plants seeds for a new office in New York. (BizSense Pro subscription required)
The Pitch: Advertising and marketing news for 2.15.23
Brandcenter alums had a hand in Sunday’s Super Bowl ads, a local agency develops branding for an apartment project in Scott’s Addition, and Norfolk’s event venue arm selects a local firm as lead creative agency.
The Pitch: Advertising and marketing news for 1.31.23
Ashland wraps up a tourism marketing campaign, a New York power company gets a video from a Richmond animation studio, and a revived radio station in Farmville gets promotional support.