A local gym is beefing up its operations.
West End CrossFit owners Tim and Jen Grabham plan to open a second gym early next year at 8516 Patterson Ave. The couple in November signed a seven-year lease for the 5,000-square-foot space. The Grabhams are also adding about 2,000 square feet to their gym at 3641 Cox Road, which will bring that location to 6,500 square feet.
“We’re trying to hit another market,” Jen Grabham said.
West End CrossFit charges $180 per month for six months of unlimited classes and $15 for drop-ins. The gym also offers CrossFit for kids, and the company has about 225 members.
Tim Grabham would not say how much it cost to launch the second West End CrossFit, but he said that the 10 rowing machines he has at the Short Pump location cost $1,000 each and that the Patterson Avenue location will also have 10 rowing machines. The new gym will hire about five coaches.
Before launching West End CrossFit in 2011, Jen Grabham had worked for two years as a personal trainer at the John Rolfe branch of the YMCA. Tim Grabham had worked for 12 years as an HVAC system salesmen before jumping into the fitness arena.
That scene has grown in recent months. A second Richmond area Tidal Wheel opened in November in Innsbrook, Pure Barre, a ballet barre fitness studio, opened a mile away, and Flow Cycle Studio is slated to open soon in Short Pump.
That’s not to mention the crop of CrossFit gyms that has sprouted across the Richmond area, including Stockyard CrossFit, CrossFit RVA, James River CrossFit and many others. There are about 5,000 CrossFit affiliates nationwide, Jen Grabham said.
“Everyone should try a couple different CrossFit gyms if they like CrossFit,” Tim Grabham said.