Bon Secours signs on to Short Pump project


Bon Secours has bought into the Broad Hill Centre development with 21 acres for a new medical center.

The linchpin of a big development in Short Pump is finally in place.

Bon Secours has finalized its purchase of a chunk of the forthcoming Broad Hill Centre, a 70-acre mixed-use project planned by Atack Properties on West Broad Street just west of Short Pump Town Center.

Bon Secours paid $6.9 million for nearly 21 acres on the site in a deal that closed Nov. 17, spokesperson Charlotte Perkins said.

The healthcare chain is planning two buildings to be built in two phases at 12400 W. Broad St. The first will be a four-story, 107,000-square-foot building. The second will be 73,000 square feet and three stories.

Perkins said the buildings will house a free-standing emergency room, a medical imaging center and room for primary care and specialty practices.

Cory Atack of Atack Properties said closing the Bon Secours deal gives Broad Hill Centre even more momentum.

“It’s the centerpiece to the whole project,” Atack said.

Bon Secours’ pending arrival along the Henrico-Goochland county line is part of a continued push west by some of the region’s biggest healthcare players. VCU Health System has leased all 110,000 square feet of the first of three medical office buildings planned at Towne Center West, just east on Broad Street from Broad Hill Centre.

“It’s a great location to really allow us to have a footprint in the West End,” Perkins said.

The medical buildings will join a 320-unit apartment project that’s already underway at Broad Hill Centre. The apartment complex is dubbed Avia and is headed up by Steven Middleton’s Commonwealth Properties.

Broad Hill Centre is one of several huge developments that are extending the Short Pump development market further west. Markel | Eagle Partners plans to build 300 residences and up to 224,000 square feet of commercial space at its planned GreenGate development on the southern side of Broad Street. And just west of GreenGate, 254 apartments and a Medarva-anchored medical office building are under construction at the Notch at West Creek.

To Broad Hill Centre’s immediate east sits the site of West Broad Marketplace, a planned retail development with grocer Wegmans and outdoors store Cabela’s signed on as co-anchors. West Broad Marketplace is being planned in collaboration with the Atack development, and each will provide access to the other.

The next step for Broad Hill Centre could be a grocery anchor of its own, Atack said.

“We have a nice pad site, and we have been talking with a national supermarket chain,” he said, adding that it’s too soon to discuss specifics.

The project also has sites for potential townhome development and areas for a gas station and other uses.

Bon Secours will look to break ground at the site in the summer of 2015, Perkins said, pending necessary internal and corporate approvals. The organization has yet to put the project out to bid to general contractors, Perkins said. Odell is the architect, and Timmons Group is the engineer.

Bon Secours has not yet set a budget for the development. It will finance the construction in-house.

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Steven Cohen
Steven Cohen
6 years ago

No disrespect…another supermarket? What supermarket chain in there right mind would open up next to Wegmans. The supermarket war has not even begun yet! Respectfully; Steven Cohen, GreenMark Consulting Group