The competitive local fitness industry is spreading into a Northside neighborhood, as one company readies its third spot in town.
Boho Studios has signed a lease to open a location at 125-127 W. Brookland Park Blvd.
The location will add to owner AnnMarie Grohs’ two other studios in Richmond – and her first that isn’t a spin studio.
The new location will be dubbed Boho Fit Studio, and will be a cardio and strength training studio, offering group classes, yoga and personal training.
Grohs said the idea was hatched from how she and her staff work out in a variety of ways, not just cycling.
“Everyone at Boho does a lot of different things to stay fit and healthy, so we want to be able to share that with everyone, knowing there’s more than one thing you can do,” Grohs said.
Boho Fit Studio will be class-based and the space will be split into two areas: a yoga studio and group exercise area with equipment such as free weights, kettlebells and resistance bands.
It will have about 15 workout classes and 10 yoga classes per week. Boho’s health coaching and nutrition offshoot, Boho Core, also will have a presence in the new space.
Boho is leasing two spaces purchased last year by local developer Cory Weiner, who has continued to grow his holdings along Brookland Park Boulevard.
Grohs, who used to live in the neighborhood, said she’s excited to get back into Northside.
“I want Boho to be a part of a neighborhood; small, community-feel spaces where people can walk over for a class, grab a cup of coffee and see their neighbors.”
The venture is privately funded, and work is underway on the space. Grohs said she aims to open the new spot in late 2018.
Boho will open across the street from the former Savage Apparel Co. headquarters, which Weiner also recently purchased. Savage is moving a few blocks down to 2923 North Ave.
Boho’s locations at 2401 E. Marshall St. and 714 N. Sheppard St. will remain open. The company has about 40 employees, and Grohs plans to hire more for the new spot.