New names file into Carytown retail lineup

zest clothing co

Zest Clothing & Co. last month at 3140-A W. Cary St. (Mike Platania)

Two sets of serial Carytown shop owners are adding to their respective portfolios in the neighborhood, where two national brands are also moving in.

Middleburg couple Tara and Ben Wegdam opened Zest Clothing & Co. last month at 3140-A W. Cary St. The women’s clothing shop is the couple’s third store in the Cary Court retail center, where they also own Lou Lou Boutiques and home goods store Creme de la Creme.

Tara said they jumped at the opportunity to triple down on Cary Court.

“It’s just such a great little shopping center. It’s how people used to shop, it’s just classic,” she said.

Zest is a new retail concept from the Wegdams, who own 32 shops on the East Coast. While their other local shops are more densely stocked, Tara said Zest is deliberately more open.

“Lou Lou and Creme de la Creme are like a treasure hunt,” she said. “Zest is cleaner, it’s more modern. Hopefully it highlights the clothes and is easier to shop.”

Tara said they’re planning to add more Zest locations to their portfolio. They’re converting their Lou Lou shops in Middleburg and Leesburg to Zest stores.

Zest’s Cary Court space formerly was occupied by American Apparel, which closed in spring.

made storefront

Made opened its pop-up shop at 3007 W. Cary St. (Mike Platania)

Next door at 3140-B, another clothing shop is preparing to open. Arizona-based Buffalo Exchange, a national secondhand retailer, plans to open in the first quarter 2018 in the former Janet Brown Interiors location.

A few blocks east, Lyn Page and Jane Crooks have opened a holiday pop-up shop at 3007 W. Cary St. Called Made, the shop sells gifts, jewelry, home goods and beauty products made in Richmond.

The space previously housed Orange boutique, which relocated to a temporary space above Urban Interiors at 3422 W. Cary St. Owner Cathy Davis said the company will move to a permanent space in Scott’s Addition in January.

Local artists and makers with products there include cartoonist RVA Coffee Stain, Wolfgang Beard Co. and Maven Made.

Page and Crooks, who own three Carytown shops – consignment stores Clover and Clementine and used-clothing store Ashby – opened Made in late November. Starting Friday, the pop-up will be open daily through Jan. 1.

Meanwhile, a nearby tanning salon is downsizing to make room for a national food chain. The Palm Beach Tan building at 3208 W. Cary St. is being divided in half to accommodate a Domino’s Pizza location.

Note: This story has been corrected to say that Orange boutique moved to a new location. An earlier version incorrectly reported the store was closed.

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