A national fitness chain rolls out its latest locally produced ads, an economic development marketing group gets a rebrand, and some area nonprofits get marketing assists.
The Pitch: Advertising and marketing news for 1.11.22
Media/Marketing/Advertising
Ad rewind: 2021’s memorable marketing moments
Standout work from Richmond’s ad industry ranged from a “poo for brew” campaign for colon cancer screenings to ads promoting downtown businesses during the pandemic.
Creative Q&A: Ad Person of the Year
Jessica Collins’ efforts over the course of the pandemic earned the VCU professor the honorary title at this year’s Richmond Show.
The Pitch: Advertising and marketing news for 12.28.21
A Hampton Roads microbrewery gets a rebrand from a Shockoe Bottom firm, Arts & Letters hires more Martin Agency vets, and VUU picks a local shop as its lead agency.
The Pitch: Advertising and marketing news for 12.14.21
A downtown firm repeats as Adweek’s U.S. Agency of the Year, two national insurance companies get marketing help from Richmond, and a local agency does work for a COVID-19 testing firm.
Downtime: Caitlin Sherman sings her way into a job
After a year of no luck landing job interviews, the VCU grad got a gig she wasn’t expecting with some help from her singer-songwriter side.
The Pitch: Advertising and marketing news for 11.30.21
A Richmond brewery gets a new logo and branding, a Scott’s Addition agency rolls out a state lottery campaign, and a local shop is back on Adweek’s fastest-growing agencies list.
VPM acquisition revives Style Weekly
A public media nonprofit now owns the longtime Richmond alternative newsweekly, which ceased operations in September after a 39-year run.
The Pitch: Advertising and marketing news for 11.9.21
Virginia’s governor-elect and other GOP candidates get campaign assists from a Richmond agency, a hummus brand and downtown ad firm reunite, and a local shop swaps spots in the Slip.
Ad agency NDP sold to NoVA-based investor as co-founders retire
Roger Neathawk and Susan Dubuque are departing and leaving President Amy Baril and CEO Brent Morris in charge of the firm.