The Pitch

Brandcenter alums had a hand in Sunday’s Super Bowl ads, a local agency develops branding for an apartment project in Scott’s Addition, and Norfolk’s event venue arm selects a local firm as lead creative agency.

Ashland wraps up a tourism marketing campaign, a New York power company gets a video from a Richmond animation studio, and a revived radio station in Farmville gets promotional support.

A mayonnaise brand tag-teams with a local agency on a pro wrestling-themed campaign, a local staffing firm rebrands with help from an out-of-market agency, and a local PR group installs new officers.

A local agency is named brand creative lead for a Texas-based distillery, a whiskey brand gets a new ad from a Richmond firm, and an area restaurant group gets updated websites.

A founding member of Arts & Letters’ leadership team takes a job with the Brandcenter, a production studio hires a chief growth officer, and a local bedroom furniture store rebrands with help from an area firm.

The state lottery gets its first campaign from its new lead agency, a local middle school for girls hires two firms for a brand refresh, and a former museum marketing director launches her own PR firm.

A national legal services company gets its first campaign from a Richmond agency, a new cafe in Jackson Ward enlists a local firm for branding, and several area shops collaborate on an ad campaign for a regional bank.

A campaign for Richmond Ballet adds new imagery, a local agency hires a creative director, and a brand campaign for VPM wins an award.

A state tourism video featuring Gov. Glenn Youngkin comes by way of his political advertising agency, a regional tourism office hires an agency using ARPA funds, and several shops report new hires.

A campaign for the International Spy Museum features images from a local photographer, the head of a former Richmond agency joins a Henrico-based shop as its top creative, and an area PR association chapter rolls out its annual awards.